Spread the Word About Your Business With Our Top 5 Van Signage Ideas
Van Signage Ideas
It’s never been easier to maximise exposure for your business, but it’s also never been more difficult to stand out in a crowded market full of company owners with the same goals. For some businesses in the UK, one solution that is both cost-effective and impactful is displaying your brand across vehicle or van signage. Doing so can help you reach a wider audience – and all whilst you’re on the move.
If you’re interested in maximising your business exposure, check out our top five van signage ideas below to increase awareness of your company…
1. Maximise minimalism
In any type of advert, it can be tempting to cram all the details and information about your business inside of it. But, this should be avoided at all costs, as a cluttered design doesn’t stand out in the ways you might think. Instead, opt for a design that is neat and clear, with large fonts and heavy contrast to help the important elements stand out. Prioritising minimalism within your designs can help to make an advert that’s as memorable as it is timeless.
2. Choose full wrap for the full story
With a full vehicle wrap – your car is your canvas. This type of signage gives you the ability to tell the whole story of your business and represent your brand voice, personality, and services across every surface. It’s just one way you can create a great, long-lasting impression that sticks with customers and boosts recognition of your brand. Consider applying images, taglines, and call to actions on your vehicle wrap – and see enquiries for your services increase.
3. Showcase your services
Knowing a brand is one thing – but knowing what they can deliver is another thing entirely. So ensure your vehicle branding showcases what products or services your business can offer. Effective services display your USPs and what directly sets you apart from your competitors, so make sure you consider this when you create your sign. After all, whether it’s parked or driving – your van is a moving advertisement with a sole purpose of attracting more customers. For more inspiration
4. Don’t forget your contact details
We know what you’re thinking – of course I’ll include my contact details on my van signage. But in actuality, there are a lot of business advertisements out there that don’t have the appropriate calls to action – and therefore they don’t receive the attention they’re looking for. Ensure your contact details are displayed with clarity on your van signage, and encourage customers to call a number or check out your website. It might seem simplistic – but it goes a long way in turning website visits and phone calls into sales. Better yet, you can also use a tracked phone number as a way of measuring lead generation from your van signage.
5. Stay consistent across your fleet
A brand can’t represent its personality without remaining consistent. For example, if you’re constantly changing your logo slightly or your tagline, how is anyone meant to remember your business? Ensure the vehicle signage you purchase recognises this. Use consistent branding across your van signs to help build credibility and help customers identify your business no matter where they see them.
Factors to consider when choosing van signage
Don’t rush the process when it comes to customising and choosing your van signage. Otherwise you might end up with a result you’re not happy with. Check out our top three features to consider when purchasing your van signage below:
Stay timeless, not trendy
Trends come and go, but there are some styles and artwork that last forever. When choosing and customising your van signage, avoid picking a design that’s trendy right now. It might be appealing today, but tomorrow it could be off-putting and have the opposite effect on your customers. Try to choose something that stands out – but also stands the test of time.
Weather conditions
When picking your van signage, consider the weather conditions of the location you live and drive around in. For example, if you live in the North West, you’re likely subject to a lot of rain, rather than regions in the South which tend to experience more sunshine. Ensure you consider this when choosing the materials you want for your van signage.
What vehicle you drive
Make sure you’ve taken into account the vehicle you drive in your business, as this will play a big factor in determining what type of signage you pick. It will also help you establish how to design the signage. For example, if you drive a small vehicle, avoid cluttering your design as it can be overwhelming.
Be bold for your business – purchase van signage from Elite Sign Solutions today
Getting the word out about your business shouldn’t have to cost a fortune – sometimes it’s as simple as branding your company vehicle. If you’re interested in increasing business exposure, brand awareness, and prospects, get in touch with our expert team today for more information about our signage process.
Van Signage: FAQs
Signage is essential to a business’s success. This is because it’s:
Reaches a wider audience: Essentially, with van signage your vehicle becomes a moving billboard, so you can reach prospective customers of your business wherever you are in the country.
Cost-effective: A one-time investment, van signage is ideal as it can last several years and just costs one initial upfront payment.
Offers frequent exposure: When it comes to marketing, consistency is key. Having your branding displayed constantly will help people recognise your business and keep it at the forefront of their minds.
Our van signage solutions come in two different formats: vehicle wrapping and magnetic signs. With vehicle wrapping, you can stand out on the road with branding that features no visible joins – providing a perfectly sleek, professional looking finish.
Meanwhile, our magnetic signs can be customised any way you want and are made from durable materials that can withstand the harshest of weather conditions.
Basic Livery: This is a simple yet effective signage solution that allows businesses to display their website and contact information on their vehicle.
Panel Wrap: Panel wrap is a solution that helps your business to stand out and display relevant information without fully wrapping your vehicle.
Half Wrap: Half wrap is a type of vinyl signage that covers 50% of your vehicle. It’s perfect for vehicles that want to make a mark with vehicle signage without paying the cost of a full wrap.
Full Wrap: Full vehicle wraps are the best solution for businesses with a bigger budget that want to transform their modes of transportation into an impactful traveling advertisement.