5 Shop Front Signage Ideas to Drive Footfall

5 Shop Front Signage Ideas to Drive Footfall (and Increase Brand Awareness)

Your shop front is the first thing customers see when they walk by, so you need to make sure it’s bold enough to stand out. One way you can increase the appeal of your shop front is by purchasing and installing signage. Not only can it guide customers into your shop and highlight your product offering, but it also helps to reinforce your company brand, encouraging people to get more familiar with your business.

Looking for inspiration for your business’s signage? Check our top 5 best shop front signage ideas below…

1. Draw customers in with an illuminated LED sign

In a crowded high street, an ordinary sign will struggle to make an impact and turn the heads of passersby. That’s why so many businesses are now installing an illuminated LED sign in their shop front, allowing them to stand out from competitors with a bright sign that draws attention. If you opt for this type of signage, ensure yours is in colours in keeping with your branding, helping to maintain consistency within your business.

2. Stand out with window & glass manifestations

Choose a window and glass manifestation if you want to create a clean, sleek, modern, and eye-catching display. Since they are transparent, they allow natural light to highlight your interior whilst also showcasing your products and branding. For something different, you can choose a manifestation in frosted vinyl or patterns, so you can add further contrast to your sign without reducing visibility.

3. Make a mark with 3D lettering

Thanks to its level of depth and dimension, 3D lettering offers a premium, contemporary feel that can grab attention from multiple different angles. In combination with backlighting, 3D lettering can be readable from a distance, and therefore helps to widen your prospective customer base.

4. Choose acrylic for guaranteed durability

If you’re looking for a sign that stands the test of time without compromising on the way it looks and feels, acrylic signage might be just what your business needs. Acrylic is weather-resistant, UV-stable, and won’t fade, crack, or warp easily. But, it’s also available in various colours and shapes, so you’ll be able to find one that suits your business and its branding in no time.

5. Reinforce your branding with fascia and shop signs

Finally, fascia and shop signs are another way you can create a strong, professional first impression that makes your brand instantly recognisable amongst passersby. As they are positioned above your shop front, fascia signs are clearly visible and are a great identifier of your shop. This type of signage comes in a variety of materials, including aluminium and acrylic, both known for their durability and strength in extreme weather conditions.

Be bold – check out our top tips for driving traffic with shop front signage…

After reading the above, you might be feeling particularly inspired to improve the appeal of your shop front with some signage. Check out our top tips for doing so below:

1. Ensure your sign can be read by everyone

There’s no point in having attractive signage if it’s hard for passersby to read. Ensure your sign is in a font that is legible and can be read by everyone. Ensure the font is large, bold, and readable from a distance. To guarantee ultimate accessibility, you can even choose to purchase a braille sign.

2. Create copy that engages customers

Many underestimate the power of words when it comes to the marketing of your business. Creative copy that sticks in the minds of passersby will help them to remember your brand and may even increase the likelihood of them visiting your business. Take inspiration from other businesses when crafting copy, or work with an expert team.

3. Consider the sign’s location

It’s important that your sign is in a location that is visible to everyone. A sign that blends in is easily missed by many and can decrease the number of opportunities for spontaneous visits from passersby. Ensure your sign is placed in a position where it is eye level with pedestrians and not obstructed by trees, poles, or bushes.

Shop front signage that stands the test of time, get in touch with Elite Sign Solutions today

Your shop front is a representation of your business, so it’s important you ensure it reflects your brand to a T. At Elite Sign Solutions, we know our customers are busy running their business to worry about signage – that’s why we make it an easy process for them.

We’ll discuss our range of signage and find the one that suits your needs best, helping you to build a shop front that will appeal to customers and build upon your existing brand. Get in touch today for a free consultation.

Shop front signage: FAQs

If you’ve got questions about shop front signage, we have the answers – with information provided by our expert team…