Wayfinding signs are essential to putting your business on the map – so customers can find your location with ease. Not only are they useful for navigation purposes, but they also aid brand awareness and customer experience. Afterall, these signs put your brand at the forefront of people’s minds, whilst also making their in-person shopping experience more positive. Find out more about our selection of wayfinding signage in Manchester below. 

What Are Wayfinding Signs?

Wayfinding signs act as directional signage that aid people in finding specific locations within shared spaces. You’ll most likely see them in hospitals, airports, and shopping centres, as they are mostly used to offer clarity when it comes to directions – as well as marking pathways to a certain location. For businesses, they can be particularly beneficial in making it easier for your customers to find you, whether they’re first time visitors or they frequently enter this space. 

Why Do Companies Use Wayfinding Signs?

Improve Your Customer Experience

As a business, your customers should be your number one priority. And, as a part of that, to ensure they remain loyal to your products and services, you need to ensure they have a positive experience with you. Wayfinding signage is just one of the ways you can help achieve this. Clear signage that offers direction to your company location helps customers avoid confusion and reduces frustration – leaving them with a better impression of your business. 

Reinforce Brand Awareness

With wayfinding signage, you’ll find that your brand is reinforced consistently as it is showcased constantly throughout a single space. If you have incorporated brand logos and your company colours into this signage, prospective customers will likely have better brand recall when it comes to your business. Which, in turn, ultimately helps to increase your overall brand awareness. 

Drive Traffic To Your Shop

Placed in strategic locations near your shop or business, such as car parks or on the high street, this type of signage can even help drive traffic to your shop. Wayfinding signage acts as a subtle advertisement that can encourage spontaneous foot traffic and increase the likelihood of sales occurring, whilst also making it easier for people to find your shop or business.  

Why Choose Elite Sign Solutions For Your Signage Needs?

Decades Of Industry Experience You Can Trust

At Elite Sign Solutions, we have decades of experience in the industry – and have helped thousands of businesses reinforce their branding and increase awareness for their company  with our wayfinding signs. We recognise the common challenges these companies face, whether it’s unclear messaging, lack of durability, or budget constraints. Which is why we’re here to provide a cost effective solution that is tailored to each one of our clients’ needs. 

Your One-Stop Signage Shop 

As a business owner, the last thing you want is to spend massive amounts of time and money sourcing multiple suppliers to help you find the perfect solution for you. That’s why, we simplify the entire process with our multi-service business model. We provide everything you need to find the perfect signage, from design and planning services, to our help with supply, installation and maintenance. This streamlined approach means you can enjoy a hassle free experience, with fast turnaround times that don’t compromise high quality results. 

Enhance Customer Experience With Premium Wayfinding Signs From Elite Sign Solutions

Since 2009, we’ve been helping businesses across Manchester make a mark in their market with our premium signage solutions. No matter what your business goals or objectives are, we can find the right signage to aid your business growth. 

Using our expert craftsmanship, high-quality materials, and years of experience, we provide signage design, delivery, and installation all in one place – so you can receive a sign that makes a big impact as soon as possible. Contact us today to find out more