What Makes A Great Sign?

  • By thomas swales
  • 09 Feb, 2017

It’s no secret that a sign has the potential to work wonders in terms of boosting your brand awareness and all-round profile of your business. But in such a crowded high street and with so many competitors surrounding you, it’s no longer enough to simply put up a sign and hope for the best, as you need to make absolutely sure that your signage is catching the attention of those that are passing by.

This is exactly why you need to contact us here at Elite Sign Solutions, because we are the experts when it comes to designing, manufacturing and installing effective signage. We understand exactly what’s needed- no matter what your circumstances or the aim of your sign, we can guarantee that we will provide a product that never fails to draw the eye.

But there’s no need to just take our word for it, because we’re here today to run you through a few quick tips on what really makes a great sign.

1)    Select The Right Sign

We offer a huge range of signs, and the first thing that any business owner should do is decide on which sign is right for them. It’s incredibly important that you understand the environment of where you want the sign to go, so that you can then make an informed decision on which of our signs will work best for you. For example, a place with lots of traffic may benefit from a hoarding sign; whilst a sign going on the high street doesn’t need to be so big. Of course, we are more than happy to offer our advice, but it’s always good if you have an idea of which kind of sign to go for.


2)    Relevant Content

Once you’ve chosen where your sign is going and how big it’s going to be, you now need to think about its purpose and what kind of information you’ll need to put on it. No matter what the purpose, it’s important not to overdo it on the text- as this could overwhelm anyone passing by and people are less likely to stop to look at something that will take ages to read. This means you need to keep the content clear, concise and relevant to the purpose of your sign. When it comes to sign content, less is most definitely more.


3)    Eye-Catching Colour

Picture yourself walking down a busy high street: the only thing that would successfully stand out from the crowd is a combination of bright, contrasting colours. The use of colour is absolutely massive in the design of your sign, as they need to incorporate your brand image, highlight certain words or pieces of information, as well as standing out against the rest of the environment. Well, Elite Signs are the experts when it comes to designing a sign that will draw people to your business!

Here at Elite Signs, we provide the best signs Manchester has to offer, and you need to contact us today to find out how our signs will boost your business!


By thomas swales 11 Dec, 2017

Here at Elite Sign Solutions we know the desirable characteristics that make our signage range so high quality however very few people are aware of how expansive the industry actually is. Take Flexface signs for example - they are incredibly durable and perfect when an industry standard banner is required. Here is everything you need to know…

What are they?

When you see a giant sign that is placed on the exterior of a building it is known as a Flexface sign. This type of signage is perfect for those looking to advertise their services on a mass basis as it offers clear advertisement and offers the opportunity to animate or illuminate the information. Usually companies will opt for a flex face sign to put their business name on as it is often referred to as an industrial standard shop sign.

Why were they developed?

A flex face sign offers a range of different benefits however they were developed with efficiency in mind. For example, this type of signage offers the abilities to create very large signs without sacrificing quality. In addition to this, the signs incredibly durable and efficient, which is required when they will spend many years outdoors.


Sometimes a flex face sign can be fitted with LED illumination in order to add that little extra splash of detail. The lighting that is used is thought out in terms of efficiency in order to create a cost effective sign that does not waste energy as a by-product.

The Flexface sign is something that we take very seriously here at Elite Sign Solutions. After all, they tend to be required by very successful and high class clients and we want to do an excellent job! In order to find out more information about our range of products, get in contact with the best signs in Manchester today!

By thomas swales 27 Nov, 2017

A sign is a form of free advertising that cannot be taken for granted which means that it is very important to ensure that the right steps are taken in order to create an eye catching and effective one. In order to ensure that our readers know exactly how to plan out their signage we have decided to go over a few of the unspoken rules…


More often than not a sign is blown up into order to fit a large surface area and if you opt for images with a low resolution that go blurry when stretched it could make your sign more of an eye sore instead of eye catching. In order to ensure that the visibility is high quality you should add HD images during the design process and opt for aspects that will not be too overwhelming.


Similar to the principle of the images, placing too much onto a sign can make it distracting. After all, a sign is only supposed to serve as a brief introduction to a service so that people passing by get an idea of the company.  A complete summary of everything that is on offer is not necessary and if you add too much information it can overcrowd the layout, turning people away.


Once the right amount of information has been added it is important to choose the most suitable font so that it gets the message across whilst also representing your company. Due to this, you will want to avoid fancy fonts that cannot be easily interpreted as they will do no good at intriguing potential customers. The general rule is to choose two fonts that complement each other and your business well. For example, if you are holding a christmas fair it may be best to choose a more childlike font but if you are selling cars you will want to opt for a more professional font instead.

Here at Elite Sign Solutions we love helping our clients create high quality signage that is certain to drum up interest. After all, the last thing you want to do is invest money into a product only to find out that it doesn’t implement any of the correct features or traits. By following the methods above however you can be sure that your signage will be the best on the market. Plus, the Elite Sign’s team are always on hand to help! To find out more information, get in contact with the best signs in Manchester today!

By thomas swales 17 Nov, 2017

Holding a stall at an exhibition is a competition to get noticed first. After all, you are at war with other companies that will more often than not sell quite similar products. Luckily, there are several ways to ensure that you are noticed first, including making an investment in high quality signage. In fact one of our best selling products here at Elite Sign Solutions is our roller banners! In order to ensure that they stand out at your next exhibition, why not try these top tips…


A sign that does not make people want to find out more information is a sign that lacks engagement. After all, we have all walked past an advertisement that just did not resonate with us and this is something that you have to take into consideration when crafting a roller banner. Try to adhere to a large population rather than singling out a single group of people.


Roller banners serve to intrigue so if you put too much information on there you are only going overwhelm people and drive them away. Similarly putting too little information on the banner can also leave people feeling unengaged and bored and you’ll just watch them walk right past. To get it right try to put just enough information on the banners so that people can contact you and have a rough idea about the services you provide.

Here at Elite Sign Solutions we want to help our customers and clients understand the importance of signage and the vital role that it plays within marketing. After all, low quality signage is only going to impact your sales and conversions. To find out more information about signs in Manchester or to enquire about our range of high quality roller banners, get in contact with a member of the team today!

By thomas swales 16 Nov, 2017

The technology of the modern world is something that many people will never be able to get used to. After all there is a whole generation that grew up without electricity and another that didn’t have a mobile phone until their mid-thirties. With technology in mind you can actually implement a very unique sign known as an LED to boost your business. Here are a couple of benefits they can have…

Catch the public’s attention

By having an LED sign in place you can help your business really stand out. In fact most business have some kind of competitor within their area which only places emphasis on the importance of making sure that you are getting the publics attention. This is even more important if you are located in a rather dark or poorly lit area as a lack of noticeable signage may cause potential customers to drive right past where as an LED sign is a form of 24 hour advertising.

A form of advertising/marketing

Talking about advertising, an LED sign is a very beneficial way to market your business. In fact an LED sign can help communicate something much more clearly to customers and create an impact both indoors and outdoors, especially if you have a special offer that you would like to raise awareness about. After all, many people are drawn to deals! In addition to this, an LED sign can also improve your marketing credibility.

Being able to stand out amongst the crowd and establish yourself as an organisation to be trusted is a very important part of business and sometimes you may just need technology to provide that little helping hand. For more information about our range of LED signs, speak to a member of the team today and ask for the best signs in Manchester !

By thomas swales 06 Nov, 2017

Here at Elite Sign Solutions, we are known for our outstanding and high-quality signage services, however not enough people know that we actually specialise in number plates too! In fact, there is no better way to express your personality than having your own custom-made number plate created and with Elite you’re certain to be taken care of! But first, it is important to ensure that you know the laws behind purchasing number plates…

The Requirements

The Law in the UK states that every single vehicle must have a valid number plate so that it can be identified. These plates should be placed on the front and back of cars and on the back of motorbikes. All number plates in the UK must be registered and approved by the DVLA, something we provide here at Elite Sign Solutions. In addition to this, it must confirm to the road vehicles regulations of 2001 which states that the plate must be a rectangular with the front background white in colour and the rear background yellow in colour.


There have been several styles of plates throughout the years and it is important to know about them so that you get the right one. For example, the dateless style that was used between 1903 and 1963 saw plates have a set of numbers, a space and then a set of letters and numbers whereas the suffix style that was popular between 1963 and 1983 and saw three letters at the start, then a space with three more numbers and a letter.

Following this was the prefix style which was issued between 1983 and 2001 which has a year identifier followed by a space and three letters. The current style has been used since 2001 and has two letters to identify the year, followed by a space and three more letters.

Now you know all of the legalities behind number plates it’s time to get in contact with the best signs in Manchester and begin your very own process! With our range of designs, colour and fonts you’ll be spoilt for choice plus we also offer a replacement service if your plates become damaged! For more information, speak to a member of the team today!

By thomas swales 26 Oct, 2017

Deciding to set up your own business is one of the riskiest ventures that many people will step into. After all, it requires a lot of money, planning and dedication in order to ensure that the results you desire are gained. One of the most important aspects of being a business owner is ensuring that you have a sign that is up to scratch. After all it is the one of the main things that potential customers will see and judge your business on. Here is why business signs are so vital…

Their Function

Signs are technically a kind of advertising that is on show 24 hours a day and 7 days a week. When the business owner or event holder has gone home for the day the sign is still out their attracting attention, gathering business and doing its job. In order to ensure that it does this job effectively of course it is important to put a great deal of thought into their creation.

The Types

There are many different types of signs that are available on the market with a suitability for certain businesses. For example, there are signs that are made using very specific materials that make them perfect for external use where as others are designed to be placed indoors. In addition to this there are also signs that are made to be hung and signs that come in a range of different sizes that allow for companies to be unique.


When you are starting a business, you have to consider how you want your company to be presented to the general public and ask yourself how to want others to view it. Luckily a sign is able to make that impact fairly easily, as long as they are correctly designed. After all, when the wrong methods are implemented they can make a bad impact which is why high-quality signage is so important.

Here at Elite Sign Solutions we know everything there is to know about signage and the way it can impact your business. In fact, signs can have a positive effect or a negative effect depending on whether you address the venture correctly. To find out more information or to speak to an expert today, get in contact with the best signs in Manchester !

By thomas swales 18 Oct, 2017

world and regardless of language it is pretty easy to understand their purpose. From directional signs to advertisements, the uses of them are endless. In fact, the team here at Elite Sign Solutions believe in the power of signs so much that we want to dedicate this blog to perhaps one of the most important types; health and safety signs. Here is the lowdown on everything you need to know…

Why are they important?

When it comes to health and safety, signs are one of the easiest ways to spread around information and they hold a significant importance. For example, without signs we wouldn’t know the way to emergency exits in life or death stations nor would we be able to operate equipment like fire extinguishers or alarms.

The Legalities

There are several legal regulations that people have to abide by in order to ensure that their health and safety regulations are lawful. For example, the signs must abide to a certain colour system that tell people what kind of sign it is and they must also contain a symbol or pictogram that helps to define its meaning so those who do not understand the language can understand what to do.

Sign Types

The colours of signs help people understand what they mean. For example; red signs tell people that something is dangerous and that people should stay away or evacuate the premises; yellow signs suggest that people should be careful in the area and wary of their surroundings; blue signs do not suggest danger however they give information that is mandatory and green signs are usually given to emergency stations that tell people how to leave in a dangerous situation however they do not indicate that a certain thing is dangerous.

As the best signs in Manchester we want to ensure that our customers are able to get the most out of their purchases, regardless of the aim. When it comes to health and safety signage however there are a few legal rules that must be abided by which is why we wrote this blog to help you understand everything there is to know! For more information, speak to a member of the team today!

By thomas swales 09 Oct, 2017

A business card is one of the most important tools that you can implement into your marketing. After all, it is a tiny piece of card that allows you to advertise yourself and your services in a subtle yet memorable way. Unfortunately, too many people are carrying out common mistakes all too often which can lead to their time and effort being wasted. Fret not however because the experts here at Elite Sign Solutions have got your back! Here are a few of the most common errors when it comes to business cards…

1.     Having an overused design

There are hundreds of thousands of business cards that exist in the world thanks to the range of different online companies that manufacture and provide them. Unfortunately, these companies also come with a downside as they offer free templates to base your design on and this usually results in a range of similar looking cards. The best thing you can do is avoid overused designs and print something as unique as possible.

2.     Printing in poor quality

A business card represents you as a person and a company which means that you should put as much effort into the quality as possible. After all, a card that is fuzzy and printed on low quality material is only going to drive away potential business.

3.     Being too subtle

Often people are afraid of providing too much detail when it comes to their business card however there is actually the possibility of being too subtle that your card doesn’t give even the slightest idea of what you offer. To avoid this, make sure that your services and job role are clear as well as any contact details.

4.     Cluttering with lots of information

On the other hand, you will find that far too often business cards are cluttered with information that is just not necessary. Not only does this make them an eyesore, it puts people off finding out more about your company. Your business card should be clear and concise.

Here at Elite Sign Solutions, we may offer the best signs in Manchester however we are pretty experienced in our business card services too! If you have any questions about what you should and shouldn’t do when it comes to your very own, contact a member of the team today and we’d be happy to assist you!

By thomas swales 03 Oct, 2017

It may shock you to discover that there are a lot of people that have opinions about signs and this leads to some unfortunate myths being created. If you are experienced in the industry then this likely won’t be an issue of yours however those who are seeking the expertise of signs may find themselves amongst contradicting articles about what should and shouldn’t be done. Luckily, the team here at Elite Sign Solutions are going to bust a few of these myths…

Myth: Give the customers as much information as possible.

The biggest mistake that people can make is thinking that they should provide every single piece of detail that a potential customer could need to know on a sign when it is more about intriguing them to find out more information directly. Whilst you may be told to provide lots of information, short and sweet is the best way forwards as overcrowding will drive people’s attention away.

Myth: Signs don’t have to be professional looking.

If your sign doesn’t scream professionalism then what is the point? After all nobody is going to purchase something when the business that is offering the item is not well managed and trustworthy. Your signage should always be professional because it represents your company on a wide scale.

Myth: A sign is the only marketing required.

Whilst the influence of signage shows a lot of results, it would be counterproductive to think that they are the only piece of marketing you should invest in. When we live a world that is dominated by social media and other types of strategies is it wise to take advantage of them on top of your signage marketing.

If you still find yourself confused after reading our top three busted myths then you might need to get in contact with the professionals directly. Here at elite Sign Solutions, we are always on hand in order to help our customers with any questions they may have. That’s why we offer the best signs in Manchester ! For more information, contact a member of the team today!

By thomas swales 13 Sep, 2017

In order to expand your business there must be a focus on visibility. After all, people being aware of your services is essential in achieving success because without customers your company will not be able to grow. Word of mouth is one way to do this however there is another much simpler and reliable way – signs! A perfect sign is able to intrigue passing members of the public to visit your store or inquire about what service you offer however not many people are convinced of their sale improving characteristics. In this blog, we’re going to tell you all you need to know…


When you see the giant letter M in yellow with a red background your mind automatically jumps to McDonalds and this is known as branding. A sign that is able to enhance your business through colours, font and imagery is one that is forming your business brand. Once your business is recognised through one particular characteristic you have cracked the art of sign branding and will see your sales soar.


Holding promotions and discounts is a great idea however getting the word out to enough people to make it worthwhile is always a difficult step. Luckily, signs can be used in order to drive in business and thus, form a profit from sales.


When you are designing a sign, the one thing that you should focus on is what kind of attention it will receive. A sign should be eye catching and memorable enough that it makes consumers want to visit your store. If your design is too distracting, boring or bare then potential customers will pass by without taking notice of it. A sign that catches attention is a sign that will improve your sales.


One of the great things about signs is their ability to be placed outside which offers you the opportunity to adhere to a completely new pool of potential customers. After all, not everybody uses social media. By placing signs outside you are able to combine promotions with advertising and increase your sales.

Here at Elite Signs Solutions we work hard in order to ensure that your signs are of the highest quality possible and we think that our range of products are certain to help you improve your sales! For more information, get in contact with the best signs Manchester has to offer today!

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