Top Signage Facts

  • By thomas swales
  • 24 Jul, 2017

A sign is undoubtedly the most important aspect of any business. After all, it becomes a brand and a recognisable way for customers to spot your services amongst all the others on a high street. In fact, you could say that signage is the be all and end all of a good business as without one, you are guaranteed to struggle. Here at Elite Signs, we are the experts when it comes to all your sign related needs and in this blog, we’re going to go over a couple of facts about them they you may not know…

1.    A sign is able to attract around 40-50% of all business that is channelled into a company

Although we are living in a technological world that has the internet available at the drop of a hat, you cannot discount the effect a sign may have. If you do not advertise your company from the exterior with a sign of some kind, you will find that you are potentially losing a whopping 50% of potential customers!

2.    Many shoppers wander into a store impulsively and it is the exterior which influences their decision

Depending on the location of your business and the type of industry you are in, it is not uncommon for shoppers to go into your shop without a specific purchase in mind and whilst they may just browse, it’s a person who is now aware your company exists and they could spread the world. The outer appearance of a company greatly influences whether people may wander into a shop and if your company name and it’s services are not clear with a sign, people are more likely to continue walking.

If you’re looking for a professional sign that is guaranteed to catch the eye of potential customers, get in contact with a member of the team at Elite Sign Solutions! As the best signs Manchester has to offer, we work tirelessly to ensure that your finished sign is a work of art!

By thomas swales 18 Aug, 2017

Regardless of what kind of industry you work in, if you want your business to be a success then you’re going to need a stand-out marketing strategy. Whether this is through getting your brand on television, targeting specific people through social media or implementing an effective SEO campaign- the most important thing for you as a business owner is to raise awareness of your brand.

Although it’s hard to ignore the fact that we’re currently living in the age of digital, any excellent marketing strategy will implement some kind of top quality signage. This could be a large advertising hoarding to go by a busy road or a large flex-face sign to go outside the entrance to your building; whatever your business needs to get people creating conversions.

An effective sign can play a big role in any marketing campaign, and we’re going to run you through how it can actually help to hold the strategy together.

Recognisable Logo

In 2017, the power of social media cannot be underestimated. Businesses have suddenly been presented with an absolutely incredible chance to connect with customers 24 hours a day, meaning that you can use the likes of Facebook and Twitter to advertise your services. Well, any social media business page is bound to include your logo and a brief summary of what you’re offering, and so people will be able marry this up with the sign you’ve implemented elsewhere.

This means that people who have seen your business on Facebook will then recognise the logo on your signage, which will ultimately make it stick in the minds of potential customers.

Reliable Brand

Because your logo and business name will be appearing across a multitude of different platforms- such as social media, websites and signage- then this will help you build trust in your brand. A social media page is never going to be enough to create conversions by itself, but if people are seeing the same brand displayed on signage, then this shows that you’re a large, reputable business that customers can depend on.

Your sign could be intended to advertise your business or to splash your own personality onto your office space- either way, a sign is the perfect way of reinforcing those other marketing platforms and strengthening your brand.

If you’re looking to boost your marketing campaign with the best signs in Manchester , then get in touch with our team today!

By thomas swales 14 Aug, 2017

The real trick to turning your business into a success lies within an effective marketing and advertising campaign. Your mind might immediately turn to thoughts of television ads, social media campaigns or another expensive form of getting your voice heard, but you need to understand that these avenues might not be the right path for you.

It all depends on what your business does, the size of your target audience and the marketing budget you have available. For example, there’s no point putting out a nationwide radio advert to tell people about your business, when you run a dental practise that only local people are going to be interested in.  

Especially for smaller businesses, the power of effective signage cannot be underestimated, as this can become your primary form of advertising. Posters are also an absolutely vital way of shouting about your business, but they’re a form of marketing that many business owners often miss. We’re going to run you through why posters can be so important to your business.

-         Branding

One of the main purposes of an effective poster is to reinforce your brand image and get people engaged with what your business has to offer. By incorporating your own logo into a top quality, eye-catching poster, potential customers will associate your brand with these high standards. Posters are best displayed on your window or even somewhere inside the building and, no matter what kind of information you want to convey, it’s important that it strengthens your brand image.

 

-         Information

Let’s face it, posters are all about providing your customers with relevant information that will get them interested in what you have to offer. This could be info on promotional offers you are currently running, your best-selling items or even just an image of one of your products. Posters can be utilised to provide the extra information that you couldn’t use on your main sign, which will ultimately make customers more likely to come through the door.

 

-         Personality

When you install a sign for your business, your primary concern is to show off your brand and logo. Well, a poster should be used to showcase the personality of that brand, which is why Elite Sign Solutions offer such a range of sizes and designs. Whether it’s through the typography, tone of voice or the images used, a poster can be key in giving your business a bit of extra character.

If you’re interested in using the best posters or signs in Manchester , then contact the team at Elite Sign Solutions today!

By thomas swales 31 Jul, 2017

When you’re trying to find a company to provide you with the best sign for your business, you’re naturally going to look for examples of eye-catching designs and fonts. As the owner of a business, you’re obviously going to want your sign to not only catch the attention of potential customers, but to also reinforce your brand image.

These things can only truly be achieved through high quality designs and finishes, which is why the team here at Elite Sign Solutions are so proud of our consistently high standards.

However, it’s not all about the design and overall quality of your sign- as these things will count for precious little if your sign hasn’t been installed in the right place. A sign is the best way for you to shout about your business, so you need to make absolutely sure that it’s not only being seen by as many people as possible- but that it’s spotted by the right people. Here’s our quick guide on how to do just that:

On The Street

If you’re a high street store, bar or restaurant that’s struggling to stand out from its competitors, then you need to do much more than just install a sign above your front door. Every other business on the high street is busy trying outdo each other with eye-catching typography and logos on the front of their shop and, whilst you should also do this, it’s imperative that you’re going the extra mile to get people through the door.

By placing signs out on the street, you’ll be getting noticed by a significantly larger number of people. This is because such signs are normally at eye-level and, as they’re placed in the middle of the pavement, they’re near-impossible to miss. But you don’t have to stop with signs just outside your business- you could even go as far as to post a sign in a busier nearby area, with directions on how to reach you!

Inside Your Building

Signs don’t have to be all about getting people through your front door, as they can also be used to appeal to people that are already there. Whether you want a window graphic, a canvas print or an LED sign, our selection of products can work wonders towards bringing a unique sense of professionalism to your business.

With your logo displayed beautifully behind your reception area, for example, ensures that customers realise how reliable your business is- and also reinforces your brand image!

By The Road

While most signs are better implemented either inside or just outside of your business, sometimes you shouldn’t be afraid to dream a little bigger. Our range of incredible advertising hoardings provide you with an opportunity to appeal to customers on a much larger scale, as the sheer size of them means that they simply can’t be missed.

These signs need to be implemented in busy areas with a lot of traffic. If installed high up beside a main road, you’ll be getting noticed by an unbelievable amount of potential customers. If placed in an area known for bad morning traffic, this means you can even add a little extra information for people to digest while they wait for the car in front to move forward.

Whether you’re planning on placing your new sign on the street, by a busy road or inside your own building, you need to contact the Elite Sign Solutions team today for the best signs in Manchester ! Pick up the phone today and we’ll be happy to discuss your requirements!

By thomas swales 31 Jul, 2017

When it comes to choosing a sign that will increase awareness of your brand, then nothing is quite so eye-catching as a well-designed advertising hoarding. These colossal signs are absolutely impossible to miss, and provide you with a real opportunity to shout about what it is you have to offer.

However, it’s no longer good enough to just put up any old hoarding and hope that it’s seen by the right people- because the true potential of such a sign lies in the design. Not only do you need to make sure that your hoarding is placed in the most effective place possible, you must also ensure that it contains all of the right design elements in order to achieve maximum effect.

So what does your brand new advertising hoarding need to include? We’re going to run you through the basics:

1)     Imagery

Everyone knows the phrase that “a picture is worth a thousand words”, and this is never more true than with advertising hoardings. With most large signs placed by busy roads, this means you might only have a split second to get your message across to those passing by. While drivers may be willing to read any text included, the only way you’re going to grab their attention is by using a great image that’s hard to ignore.

 

Take KFC for example, they don’t use advertising hoardings to display a detailed description of their chicken, as instead they use an appealing image to tell us all we need to know. This is exactly what your business needs to do.

 

2)     Text

Not meaning to contradict ourselves here, but your hoarding sign needs to include some text. This needs to be kept to an absolute minimum, because people just won’t have time to stop and read great long paragraphs. Our advice would be to pick your words carefully and display only the most crucial pieces of information- such as the price or name of the product.

 

In short, your text should be the perfect accompaniment to the image you have chosen, so that people know exactly what it is they’re looking at and, more importantly, how to get it.

 

3)     Logo

This may sound incredibly obvious, but some business owners can become so obsessed with finding the right image and text, that they forget that the whole purpose of the sign is to promote their brand. The logo needs to be clearly displayed, so that people start to become familiar with your brand and think of you in future.

 

A great image will get the attention your sign deserves; the text will then promote the image; the logo will make it clear where people can get the advertised products or services. One won’t work without the others- so this is an absolutely crucial recipe for an effective hoarding.

Elite Sign Solutions offer the best advertising hoardings signs in Manchester , so get in touch today if you’re interested in boosting awareness of your business.

By thomas swales 24 Jul, 2017

A sign is undoubtedly the most important aspect of any business. After all, it becomes a brand and a recognisable way for customers to spot your services amongst all the others on a high street. In fact, you could say that signage is the be all and end all of a good business as without one, you are guaranteed to struggle. Here at Elite Signs, we are the experts when it comes to all your sign related needs and in this blog, we’re going to go over a couple of facts about them they you may not know…

1.    A sign is able to attract around 40-50% of all business that is channelled into a company

Although we are living in a technological world that has the internet available at the drop of a hat, you cannot discount the effect a sign may have. If you do not advertise your company from the exterior with a sign of some kind, you will find that you are potentially losing a whopping 50% of potential customers!

2.    Many shoppers wander into a store impulsively and it is the exterior which influences their decision

Depending on the location of your business and the type of industry you are in, it is not uncommon for shoppers to go into your shop without a specific purchase in mind and whilst they may just browse, it’s a person who is now aware your company exists and they could spread the world. The outer appearance of a company greatly influences whether people may wander into a shop and if your company name and it’s services are not clear with a sign, people are more likely to continue walking.

If you’re looking for a professional sign that is guaranteed to catch the eye of potential customers, get in contact with a member of the team at Elite Sign Solutions! As the best signs Manchester has to offer, we work tirelessly to ensure that your finished sign is a work of art!

By thomas swales 13 Jul, 2017

We’re dedicated to making things easy for business owners here at Elite Sign Solutions, because we understand just how difficult it can be for some brands to really stand out from the crowd. We offer a range of products that are all designed to boost brand awareness and to get your voice heard- and do so in an extremely convenient manner.

When it comes to getting an effective sign for your business, it can be incredibly frustrating when you find yourself having to deal with a number of separate companies as you look to have a sign designed, manufactured and then installed. Fortunately, we do all three of these things for you at Elite Signs, meaning that you can get everything taken care of under one roof.

On top of this, we’ve also opened up an online shop which gives you instant access to a variety of fantastic products. But what can you buy? We’re going to run you through some of the products you can’t afford to miss…

-         Branded Products

Nothing quite sticks in the mind as well as a piece of stationery with your company logo emblazoned onto it. By displaying your brand on office supplies, business cards and other items, you’ll soon be displaying a level of professionalism that would otherwise be impossible to achieve. Additionally, you’ll also be reinforcing your brand image and making sure that customers find you hard to forget.

 

-         Exhibition Essentials

As part of your mission to increase awareness of your brand, you might be thinking about booking yourself onto some kind of exhibition. This can be an incredibly effective way of getting people to hear about your business, but only if it’s done right. Our shop offers absolutely everything you could need to run a successful stand- we’ve got roller banners, pop-up stands, business cards and a load of other great products you shouldn’t miss out on!

 

-         Signs

Well, we’re called Elite Sign Solutions, it would be a little strange if our shop neglected to provide you with a range of great signs. We’ve got a range of fantastic signage available to order directly through the website, allowing you to choose the size and style you require and then use our price calculator to find something in your budget! It’s safe to say that finding your perfect sign has never been so easy…

Our online shop sells some of the best signs in Manchester , so head on over there today to get started on boosting your brand!

By thomas swales 07 Jul, 2017

You’re standing in the middle of a crowded room. Potential customers and clients are milling about all over the place, just waiting for you to snap them up, while fellow industry professionals are also vying for their attention on all sides. You struggle to make your voice heard over the din of the room, and you feel helpless as you watch your competitors gain all of the attention. You’re in the middle of an exhibition, and you’ve come massively under prepared.

Exhibitions can be stressful events if you’re hosting your own stand, and everyone dreads of being stuck in the nightmare scenario of no one coming to speak to them. If you want to avoid the horribly embarrassing situation above, then you need to make absolutely sure that you’re well prepared for the event, so that you can draw attention to what you’re offering.

When you’re quite literally surrounded by competitors, it’s obviously very important that you’re doing all you can to stand out. Well, there’s absolutely no need to panic, because we’re here at Elite Sign Solutions to run you through the 3 things you need for a great stand.

1)     Pop-Up Stand

If you’re due to appear at an exhibition, then your primary concern should certainly be making sure you turn up with the right stand. The last thing you want is to worry about lugging a great big desk or counter down to the exhibition hall, but then you also don’t want to come across as cheap and unprofessional by bringing some kind of fold-up garden table.

 

Enter the pop-up stand. These fantastic products are a lightweight, practical and easy-to-assemble way of getting yourself a beautiful stand. Because they’re so easy to transport, you’ll suffer no logistical problems; and because they look so good, you’re sure to have people flocking to your stand in droves!

 

2)     Roller Banners

So you’ve picked out a fantastic pop-up stand and know exactly what you’re going to use it for, but now you need to make sure people take notice of it. Roller banners are another incredibly practical way of advertising your stand and getting people to hear about what you have to offer. Their eye-catching designs and the sheer size of their print means that you can catch the eye of someone stood on the opposite side of the room, rather than waiting for them to get closer and ultimately getting distracted by another stand on the way. With one of our roller banners, your stand will be the talk of any exhibition.

 

3)     Business Cards

With a great stand and a fantastic set of roller banners getting people to take notice of you, then all that’s left is to make sure that you leave a lasting impression on the people that come and speak to you. It’s all very well and good having a great pitch ready, but nothing is more effective than sending people away with one of your fantastic business cards in their hand. This is a great method of making sure that people are reminded of you after the event has finished, and that they have your details if they’re interested in what you’re offering them.

Elite Sign Solutions offer absolutely everything you could possibly need for a great exhibition stand, as well as the best signs Manchester has to offer!

By thomas swales 03 Jul, 2017

You may be sat in the middle of your business premises right now, felling a little smug that you’ve already got a sign fixed above the entrance and expecting customers to come flooding through the doors any second now. Alternatively, you might be growing a little frustrated with the lack of attention your business is getting through your sign, and you’re growing increasingly concerned that people just aren’t reading it at all.

Whichever one of these two categories you fall into, you need to take a long hard look at whatever kind of signage you’ve decided to implement. You need to analyse the font, the colours, the branding and ask yourself one very important question: is it good enough?

A sign is so much more than just a tool to let people know about what you’re offering, because it’s also an extension of your brand. For a lot of people, your sign will be the first impression of your business, so you need to make sure it looks absolutely fantastic.

So how do you tell if your signs just aren’t good enough? Here are our tips for spotting room for improvement:

1.     Content

The first thing you need to look at is the amount of content displayed on your sign. It doesn’t matter whether it’s a small sign to sit outside your front door or an enormous advertising hoarding- too much information is a bad thing. If your sign is full of text, the chances of someone actually stopping to take it all in are actually very slim. Instead, you need to keep your content clear and concise, so that people are immediately hit with the key info and are enticed to find out more.

 

2.     Font

Never underestimate the power of font. Following on from the amount of content, you also need to make sure that the content is easy to read. This may sound incredibly obvious, but you’d be surprised at just how many signs we see that are a little illegible. Additionally, your choice of font should match what you’re trying to say about your brand, allowing the letters on your sign to add to your brand image.

 

3.     Colours

When you’re setting up your new sign, the most important thing is that people are able to see it and read it. This means that colour is one of the most vital aspects for you to consider in the design phases, because an effective combination of colour will make your sign easier to read from further away- therefore increasing the potential reach of the sign. We recommend using contrasting colours to highlight the key pieces of information, while the use of a striking image could also be more effective than words.

If you think that your existing signage just isn’t doing the job and isn’t good enough, then contact Elite Sign Solutions today for the best signs in Manchester !

By thomas swales 23 Jun, 2017

Here at Elite Sign Solutions, we’re so much more than just a company that designs and installs your very own signage. We offer businesses a convenient way of strengthening their brand throughout a range of different products, meaning that we can provide everything from the sign for your shop front to the uniforms for your staff to wear. This means that you can get everything your business needs in one place!

As part of our fantastic range of branded products, we provide an extensive range of business cards for industry professionals to make use of. From multi-name cards to economy cards to standard business cards, Elite Signs offer you the chance to find the perfect business card for you and your company.

We are the experts in coming up with effective designs that are sure to impress potential clients and customers, and that’s why we should be your first port of call. But why are business cards so important?

·      Convenient

Just like the service we offer here at Elite Signs, business cards are so effective because they’re incredibly convenient. The last thing you want is to be speaking to a prospective client, for them to take an interest and to then awkwardly have to write your details down on a scrap of paper for them. It’s far more convenient for you to have a business card on you, as it’s then much easier to pass your details on to anyone who might be interested on what you have to offer.

·      Professionalism

Picture yourself again having to find a scrap of paper to right your details down on- not the most professional impression to be giving to potential clients is it? The sight of a business card will show people that you’re well-prepared and thorough, which will ultimately make you seem more reliable. With a business card bearing your name, contact details and company logo, potential clients will soon see that you’re the real deal, and this will heighten their interest in your services.

·      Branding

Let’s not forget that it’s not all about making life easier for you, as a set of business cards also help to reinforce your brand. With your logo and brand colours displayed alongside your details, your cards can act as an effective way of advertising your business. Not only are the cards offering clients with valuable information, they also represent your business and help to strengthen your brand image.

We provide a great range of effective business cards alongside the best signs in Manchester , so please get in touch if you’re interested in making your business stand out!

By thomas swales 15 Jun, 2017

Nothing is more important than your brand. When it comes to getting customers through the door and interested in the products and services you have to offer, the main appeal of your business is always going to be how your brand appeals to your target audience. Whether you’re a high street store, a local veterinarian or a nationwide pub chain- your brand is what will entice customers in and keep them coming back for more.

Elite Sign Solutions provide the best rebranding services in Manchester, because we understand the true value of a powerful brand. At the heart of every great brand sits the logo, and our team are proficient in logo design no matter what kind of industry your business works in. If you want your business to succeed, then you need to get off to the best possible start by getting your branding and logo spot on.

So what makes a great logo? We’re going to run you through it…

-        Simple and Memorable

When it comes to designing a logo for your business, it’s incredibly easy to fall into the trap of making it a little too complicated and complex. You find yourself hung up on the idea of getting as much information across as possible, so your logo ends up looking cluttered and messy. With logo design, simple is most definitely better. Think about the most famous logos in the world- Apple, McDonald’s, Twitter- are they over complicated? No. They are all simple, memorable, almost minimalist designs that stick in the minds of potential customers, and yours should follow their example.

-        Display Your Values

Think back to those famous logos. Apple has a sleek, white apple as their logo, which tells us instantly what their business is all about- that they’re innovative, trendy and stylish. McDonald’s also achieve a similar effect with their Golden Arches, with the combination of yellow and red showing that this is a fun, family place for all to enjoy. In order for your logo to be truly special, it needs to display your core values, while also staying simple.

Coming up with the perfect logo is an incredibly tricky process, and that’s why you need to contact our experts at Elite Sign Solutions! Providing the best rebranding services and signs in Manchester , we need to be your number one call!


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