Mistakes to Avoid When Designing Business Signs

  • By thomas swales
  • 01 Nov, 2016

Design is undoubtedly one of, if not the most important element of effective business signs , which in itself are one of the most important elements of brand identity and can actively contribute to a business’s success or failure. Many of the best-known companies worldwide, either in the present day or in the past, have stood out first and foremost for their immediately recognisable business signs, which help potential customers associate that specific symbolism to that specific brand, thereby helping with both brand recognition and brand identity.

As such, it is not hard to see how or why carefully-designed business signs might be important to ensure these objectives are met. Businesses without appealingly designed and eye-catching logos and signage tend to fail to stand out to customers, especially in a high street or shopping arcade setting, where they are surrounded by countless examples of appealing and visually impacting shop signage.

This is why the professionals here at Elite Sign Solutions make a point of letting our customers in on the importance of adequate shop signage and business logos, and of offering help and advice on how best to design them. Many business owners are surprisingly unaware of just how much really strongly designed business signs can positively impact their exposure and sales volumes, and we therefore take it upon ourselves to inform them in this regard.

One of the many ways in which we seek to ensure our customers’ shop signage is as appealing and effective as possible is by making them aware of which mistakes to avoid when designing business signs. A surprising number of business owners are not entirely aware of just how much can go wrong with the process of creating and designing these types of signs, and as a result, they tend to incur in a number of small but extremely significant errors which sometimes have a direct impact on the effectiveness of their shop signage.

It is with a view to prevent and minimise this type of situation that the sign making specialists at Elite Sign Solutions have taken it upon themselves to come up with a list of the most common mistakes to avoid when designing business signs. We sincerely hope the lines below will be helpful in ensuring our customers are aware of these mistakes and know how to avoid them, so that their shop signage can be as effective in bringing in new custom and creating brand awareness as possible.

Font and Colour Scheme

Font and colour scheme are two of the main areas in which many business owners end up incurring in small but significant mistakes when designing their business signs. It is extremely easy to pick a colour scheme or font type which look appealing from up close, in a controlled environment, but which, when the sign is actually put up, may turn out to be difficult to read – which in turn will affect brand recognition and potential business volumes.

As such, business owners should be careful to ensure that their business signs have proper colour contrast, so that the foreground and background do not blur together, and that the lettering is in an appropriate font, which will be easy to decipher both at a glance and from a distance, as well as appropriately spaced so the letters will not run together when viewed from a distance. Neglecting any or all of these factors may reduce the overall effectiveness of the sign, especially after it has been subjected to natural wear and tear.

Unsuitable Materials

The material the sign is actually made of is another consideration business owners should take into account when designing and creating their shop signage. Choosing the right material can help shop owners save significant amounts of money as well as prevent the sign from sticking out amidst its surroundings.

When picking the right material out of which to make a shop sign , a number of considerations are required. First and foremost, business owners should assess the durability of each material; oftentimes, a slightly more expensive material may be significantly sturdier than a more affordable one, resulting in savings for the business in the short and medium run.

Likewise, the material should be suitable and appropriate for the sorts of conditions the sign will be exposed to – a sign meant for a shop or business in a windy area, or by the seaside, will likely necessitate a more resistant material than one meant to be displayed in an indoor shopping arcade, for instance. Similarly, highly impact-resistant materials may be a better choice for areas where the sign is likely to withstand physical abuse on a regular basis, as they are less likely to crack or fall off in case of impact.

Again, taking these aspects into consideration will not only ensure the sign is effectively and suitably built, but it could also allow business owners to save on expenditures in the medium and long run.

Small Details

Finally, when designing their business signs, owners and managers should be careful to ensure no small detail is accidentally overlooked which could conceivably diminish the effectiveness of the sign.

This is perhaps the easiest aspect to overlook when designing and conceiving shop signage, as most of it comes down to things which may not be immediately noticeable to the uninitiated naked eye. A letter being set in reverse or backwards, for instance, may not be immediately evident (especially if it is a letter such as A, where the difference is minimal) but it will make the sign look amateurish.

Similarly, it might be a good idea to get a second opinion on the sign from an uninvolved party; often, a critical eye can spot imperfections or details the creators themselves are not able to see, and which might affect the overall effectiveness of the sign. As such, it might be good practice to test the logo’s overall appeal prior to having it approved and manufactured


The lines above sought to pinpoint some of the most common mistakes to avoid when designing business signs, so as to ensure maximum effectiveness from both a visual and a material standpoint. We sincerely hope the information relayed has been effective, and that our clients, both prospective and existing, will know to take these factors into account when designing and planning their shop signage!

By thomas swales 13 Sep, 2017

In order to expand your business there must be a focus on visibility. After all, people being aware of your services is essential in achieving success because without customers your company will not be able to grow. Word of mouth is one way to do this however there is another much simpler and reliable way – signs! A perfect sign is able to intrigue passing members of the public to visit your store or inquire about what service you offer however not many people are convinced of their sale improving characteristics. In this blog, we’re going to tell you all you need to know…


When you see the giant letter M in yellow with a red background your mind automatically jumps to McDonalds and this is known as branding. A sign that is able to enhance your business through colours, font and imagery is one that is forming your business brand. Once your business is recognised through one particular characteristic you have cracked the art of sign branding and will see your sales soar.


Holding promotions and discounts is a great idea however getting the word out to enough people to make it worthwhile is always a difficult step. Luckily, signs can be used in order to drive in business and thus, form a profit from sales.


When you are designing a sign, the one thing that you should focus on is what kind of attention it will receive. A sign should be eye catching and memorable enough that it makes consumers want to visit your store. If your design is too distracting, boring or bare then potential customers will pass by without taking notice of it. A sign that catches attention is a sign that will improve your sales.


One of the great things about signs is their ability to be placed outside which offers you the opportunity to adhere to a completely new pool of potential customers. After all, not everybody uses social media. By placing signs outside you are able to combine promotions with advertising and increase your sales.

Here at Elite Signs Solutions we work hard in order to ensure that your signs are of the highest quality possible and we think that our range of products are certain to help you improve your sales! For more information, get in contact with the best signs Manchester has to offer today!

By thomas swales 01 Sep, 2017

As a business owner it is important that you have a professional looking method of sharing your details with potential clients, customers or industry partners when you are out and about. After all, nothing looks worse than fumbling around through your wallet/bag and writing your contact number down on a piece of scrap paper. This is where business cards come in! Here at Elite Sign Solutions we offer a range of different services and in this blog we’ve decided to go over the importance of having your own business cards…

1.     Impersonal

When we network we do so with the intention of sharing what we do or the products we are selling. If we simply jot down our phone number on a serviette, it will very likely end up in the trash at the end of the day because you do not form a personal connection with the person you have given your details to. Business cards on the other hand are professional and make a personal feel special.

2.     They help you market yourself and your business

Giving out a business card is a form of marketing and by sharing it you are spreading the word about your business. Even if it does not reach the intended person, a business card left on a coffee table could reach your next big client by fate, something a scrap piece of paper cannot do!

3.     It creates a first impression

When you hand over a business card that is well designed and easy to read, you give off an air of professionalism and this is the first impression you want to achieve. Nobody wants to call the unorganised business man in a suit who gave you his contact details on a scrap of newspaper, which is why forming a good first impression is easy with business cards.

If you want to present yourself and your business in a professional way, it is vital that you get your hands on your own personalised business cards. Thankfully the team here at Elite Sign Solutions provide such a service! Whilst we are known for the best signs in Manchester , we also make some amazing business cards too. For more information, contact the team today!

By thomas swales 25 Aug, 2017

The Elite Sign Solutions team call them Roller Banners however these neat little advertising tools  actually have a whole range of different names including banner stands, roll up banners and pop up stands. Regardless of what you prefer to call them, including one within your business is guaranteed to attract some kind of interest. In this blog, we’re going to tell you a few benefits of roller banners…

What are they?

Perfect for an exhibition or stall, a roller banner is a type of advertising that allows you to stand out amongst the crowd. Simply pull it out of its handy storage bag, slide the banner out and secure it in place to create a tall and handy advertisement that will attract interest from everyone around in seconds.


Many roller banners are printed onto a high quality piece of vinyl which means that they are very tough and able to withstand a whole range of different environments. From the windy outdoors to the busy crowds of an indoor event, you can be sure a roller banner is designed to last.

Easy to Store

Since a roller banner is rolled out in order to create the finished product, it is only right to assume it will be packed away after use. Generally, they differ in size depending on the company you enquire with however the average size is easy to store and transport from location to location, making them perfect for exhibitions.


Since a roller banner can be put up in less than a minute and easily transported, it makes the product a very convenient form of advertising. After all, very few people are going to choose the product that will cost them valuable set up time and make the day more difficult.

The world of advertising has come a long way and thankfully we no longer have to rely on newspaper sections. Now we have a whole range of banners and signs that are sure to help improve your company presence within your industry, including roller banners! For more information about our roller banners, speak to a member of the Elite Signs Solutions team today and get your hands on some of the best signs in Manchester !

By thomas swales 18 Aug, 2017

Regardless of what kind of industry you work in, if you want your business to be a success then you’re going to need a stand-out marketing strategy. Whether this is through getting your brand on television, targeting specific people through social media or implementing an effective SEO campaign- the most important thing for you as a business owner is to raise awareness of your brand.

Although it’s hard to ignore the fact that we’re currently living in the age of digital, any excellent marketing strategy will implement some kind of top quality signage. This could be a large advertising hoarding to go by a busy road or a large flex-face sign to go outside the entrance to your building; whatever your business needs to get people creating conversions.

An effective sign can play a big role in any marketing campaign, and we’re going to run you through how it can actually help to hold the strategy together.

Recognisable Logo

In 2017, the power of social media cannot be underestimated. Businesses have suddenly been presented with an absolutely incredible chance to connect with customers 24 hours a day, meaning that you can use the likes of Facebook and Twitter to advertise your services. Well, any social media business page is bound to include your logo and a brief summary of what you’re offering, and so people will be able marry this up with the sign you’ve implemented elsewhere.

This means that people who have seen your business on Facebook will then recognise the logo on your signage, which will ultimately make it stick in the minds of potential customers.

Reliable Brand

Because your logo and business name will be appearing across a multitude of different platforms- such as social media, websites and signage- then this will help you build trust in your brand. A social media page is never going to be enough to create conversions by itself, but if people are seeing the same brand displayed on signage, then this shows that you’re a large, reputable business that customers can depend on.

Your sign could be intended to advertise your business or to splash your own personality onto your office space- either way, a sign is the perfect way of reinforcing those other marketing platforms and strengthening your brand.

If you’re looking to boost your marketing campaign with the best signs in Manchester , then get in touch with our team today!

By thomas swales 14 Aug, 2017

The real trick to turning your business into a success lies within an effective marketing and advertising campaign. Your mind might immediately turn to thoughts of television ads, social media campaigns or another expensive form of getting your voice heard, but you need to understand that these avenues might not be the right path for you.

It all depends on what your business does, the size of your target audience and the marketing budget you have available. For example, there’s no point putting out a nationwide radio advert to tell people about your business, when you run a dental practise that only local people are going to be interested in.  

Especially for smaller businesses, the power of effective signage cannot be underestimated, as this can become your primary form of advertising. Posters are also an absolutely vital way of shouting about your business, but they’re a form of marketing that many business owners often miss. We’re going to run you through why posters can be so important to your business.

-         Branding

One of the main purposes of an effective poster is to reinforce your brand image and get people engaged with what your business has to offer. By incorporating your own logo into a top quality, eye-catching poster, potential customers will associate your brand with these high standards. Posters are best displayed on your window or even somewhere inside the building and, no matter what kind of information you want to convey, it’s important that it strengthens your brand image.


-         Information

Let’s face it, posters are all about providing your customers with relevant information that will get them interested in what you have to offer. This could be info on promotional offers you are currently running, your best-selling items or even just an image of one of your products. Posters can be utilised to provide the extra information that you couldn’t use on your main sign, which will ultimately make customers more likely to come through the door.


-         Personality

When you install a sign for your business, your primary concern is to show off your brand and logo. Well, a poster should be used to showcase the personality of that brand, which is why Elite Sign Solutions offer such a range of sizes and designs. Whether it’s through the typography, tone of voice or the images used, a poster can be key in giving your business a bit of extra character.

If you’re interested in using the best posters or signs in Manchester , then contact the team at Elite Sign Solutions today!

By thomas swales 31 Jul, 2017

When you’re trying to find a company to provide you with the best sign for your business, you’re naturally going to look for examples of eye-catching designs and fonts. As the owner of a business, you’re obviously going to want your sign to not only catch the attention of potential customers, but to also reinforce your brand image.

These things can only truly be achieved through high quality designs and finishes, which is why the team here at Elite Sign Solutions are so proud of our consistently high standards.

However, it’s not all about the design and overall quality of your sign- as these things will count for precious little if your sign hasn’t been installed in the right place. A sign is the best way for you to shout about your business, so you need to make absolutely sure that it’s not only being seen by as many people as possible- but that it’s spotted by the right people. Here’s our quick guide on how to do just that:

On The Street

If you’re a high street store, bar or restaurant that’s struggling to stand out from its competitors, then you need to do much more than just install a sign above your front door. Every other business on the high street is busy trying outdo each other with eye-catching typography and logos on the front of their shop and, whilst you should also do this, it’s imperative that you’re going the extra mile to get people through the door.

By placing signs out on the street, you’ll be getting noticed by a significantly larger number of people. This is because such signs are normally at eye-level and, as they’re placed in the middle of the pavement, they’re near-impossible to miss. But you don’t have to stop with signs just outside your business- you could even go as far as to post a sign in a busier nearby area, with directions on how to reach you!

Inside Your Building

Signs don’t have to be all about getting people through your front door, as they can also be used to appeal to people that are already there. Whether you want a window graphic, a canvas print or an LED sign, our selection of products can work wonders towards bringing a unique sense of professionalism to your business.

With your logo displayed beautifully behind your reception area, for example, ensures that customers realise how reliable your business is- and also reinforces your brand image!

By The Road

While most signs are better implemented either inside or just outside of your business, sometimes you shouldn’t be afraid to dream a little bigger. Our range of incredible advertising hoardings provide you with an opportunity to appeal to customers on a much larger scale, as the sheer size of them means that they simply can’t be missed.

These signs need to be implemented in busy areas with a lot of traffic. If installed high up beside a main road, you’ll be getting noticed by an unbelievable amount of potential customers. If placed in an area known for bad morning traffic, this means you can even add a little extra information for people to digest while they wait for the car in front to move forward.

Whether you’re planning on placing your new sign on the street, by a busy road or inside your own building, you need to contact the Elite Sign Solutions team today for the best signs in Manchester ! Pick up the phone today and we’ll be happy to discuss your requirements!

By thomas swales 31 Jul, 2017

When it comes to choosing a sign that will increase awareness of your brand, then nothing is quite so eye-catching as a well-designed advertising hoarding. These colossal signs are absolutely impossible to miss, and provide you with a real opportunity to shout about what it is you have to offer.

However, it’s no longer good enough to just put up any old hoarding and hope that it’s seen by the right people- because the true potential of such a sign lies in the design. Not only do you need to make sure that your hoarding is placed in the most effective place possible, you must also ensure that it contains all of the right design elements in order to achieve maximum effect.

So what does your brand new advertising hoarding need to include? We’re going to run you through the basics:

1)     Imagery

Everyone knows the phrase that “a picture is worth a thousand words”, and this is never more true than with advertising hoardings. With most large signs placed by busy roads, this means you might only have a split second to get your message across to those passing by. While drivers may be willing to read any text included, the only way you’re going to grab their attention is by using a great image that’s hard to ignore.


Take KFC for example, they don’t use advertising hoardings to display a detailed description of their chicken, as instead they use an appealing image to tell us all we need to know. This is exactly what your business needs to do.


2)     Text

Not meaning to contradict ourselves here, but your hoarding sign needs to include some text. This needs to be kept to an absolute minimum, because people just won’t have time to stop and read great long paragraphs. Our advice would be to pick your words carefully and display only the most crucial pieces of information- such as the price or name of the product.


In short, your text should be the perfect accompaniment to the image you have chosen, so that people know exactly what it is they’re looking at and, more importantly, how to get it.


3)     Logo

This may sound incredibly obvious, but some business owners can become so obsessed with finding the right image and text, that they forget that the whole purpose of the sign is to promote their brand. The logo needs to be clearly displayed, so that people start to become familiar with your brand and think of you in future.


A great image will get the attention your sign deserves; the text will then promote the image; the logo will make it clear where people can get the advertised products or services. One won’t work without the others- so this is an absolutely crucial recipe for an effective hoarding.

Elite Sign Solutions offer the best advertising hoardings signs in Manchester , so get in touch today if you’re interested in boosting awareness of your business.

By thomas swales 24 Jul, 2017

A sign is undoubtedly the most important aspect of any business. After all, it becomes a brand and a recognisable way for customers to spot your services amongst all the others on a high street. In fact, you could say that signage is the be all and end all of a good business as without one, you are guaranteed to struggle. Here at Elite Signs, we are the experts when it comes to all your sign related needs and in this blog, we’re going to go over a couple of facts about them they you may not know…

1.    A sign is able to attract around 40-50% of all business that is channelled into a company

Although we are living in a technological world that has the internet available at the drop of a hat, you cannot discount the effect a sign may have. If you do not advertise your company from the exterior with a sign of some kind, you will find that you are potentially losing a whopping 50% of potential customers!

2.    Many shoppers wander into a store impulsively and it is the exterior which influences their decision

Depending on the location of your business and the type of industry you are in, it is not uncommon for shoppers to go into your shop without a specific purchase in mind and whilst they may just browse, it’s a person who is now aware your company exists and they could spread the world. The outer appearance of a company greatly influences whether people may wander into a shop and if your company name and it’s services are not clear with a sign, people are more likely to continue walking.

If you’re looking for a professional sign that is guaranteed to catch the eye of potential customers, get in contact with a member of the team at Elite Sign Solutions! As the best signs Manchester has to offer, we work tirelessly to ensure that your finished sign is a work of art!

By thomas swales 13 Jul, 2017

We’re dedicated to making things easy for business owners here at Elite Sign Solutions, because we understand just how difficult it can be for some brands to really stand out from the crowd. We offer a range of products that are all designed to boost brand awareness and to get your voice heard- and do so in an extremely convenient manner.

When it comes to getting an effective sign for your business, it can be incredibly frustrating when you find yourself having to deal with a number of separate companies as you look to have a sign designed, manufactured and then installed. Fortunately, we do all three of these things for you at Elite Signs, meaning that you can get everything taken care of under one roof.

On top of this, we’ve also opened up an online shop which gives you instant access to a variety of fantastic products. But what can you buy? We’re going to run you through some of the products you can’t afford to miss…

-         Branded Products

Nothing quite sticks in the mind as well as a piece of stationery with your company logo emblazoned onto it. By displaying your brand on office supplies, business cards and other items, you’ll soon be displaying a level of professionalism that would otherwise be impossible to achieve. Additionally, you’ll also be reinforcing your brand image and making sure that customers find you hard to forget.


-         Exhibition Essentials

As part of your mission to increase awareness of your brand, you might be thinking about booking yourself onto some kind of exhibition. This can be an incredibly effective way of getting people to hear about your business, but only if it’s done right. Our shop offers absolutely everything you could need to run a successful stand- we’ve got roller banners, pop-up stands, business cards and a load of other great products you shouldn’t miss out on!


-         Signs

Well, we’re called Elite Sign Solutions, it would be a little strange if our shop neglected to provide you with a range of great signs. We’ve got a range of fantastic signage available to order directly through the website, allowing you to choose the size and style you require and then use our price calculator to find something in your budget! It’s safe to say that finding your perfect sign has never been so easy…

Our online shop sells some of the best signs in Manchester , so head on over there today to get started on boosting your brand!

By thomas swales 07 Jul, 2017

You’re standing in the middle of a crowded room. Potential customers and clients are milling about all over the place, just waiting for you to snap them up, while fellow industry professionals are also vying for their attention on all sides. You struggle to make your voice heard over the din of the room, and you feel helpless as you watch your competitors gain all of the attention. You’re in the middle of an exhibition, and you’ve come massively under prepared.

Exhibitions can be stressful events if you’re hosting your own stand, and everyone dreads of being stuck in the nightmare scenario of no one coming to speak to them. If you want to avoid the horribly embarrassing situation above, then you need to make absolutely sure that you’re well prepared for the event, so that you can draw attention to what you’re offering.

When you’re quite literally surrounded by competitors, it’s obviously very important that you’re doing all you can to stand out. Well, there’s absolutely no need to panic, because we’re here at Elite Sign Solutions to run you through the 3 things you need for a great stand.

1)     Pop-Up Stand

If you’re due to appear at an exhibition, then your primary concern should certainly be making sure you turn up with the right stand. The last thing you want is to worry about lugging a great big desk or counter down to the exhibition hall, but then you also don’t want to come across as cheap and unprofessional by bringing some kind of fold-up garden table.


Enter the pop-up stand. These fantastic products are a lightweight, practical and easy-to-assemble way of getting yourself a beautiful stand. Because they’re so easy to transport, you’ll suffer no logistical problems; and because they look so good, you’re sure to have people flocking to your stand in droves!


2)     Roller Banners

So you’ve picked out a fantastic pop-up stand and know exactly what you’re going to use it for, but now you need to make sure people take notice of it. Roller banners are another incredibly practical way of advertising your stand and getting people to hear about what you have to offer. Their eye-catching designs and the sheer size of their print means that you can catch the eye of someone stood on the opposite side of the room, rather than waiting for them to get closer and ultimately getting distracted by another stand on the way. With one of our roller banners, your stand will be the talk of any exhibition.


3)     Business Cards

With a great stand and a fantastic set of roller banners getting people to take notice of you, then all that’s left is to make sure that you leave a lasting impression on the people that come and speak to you. It’s all very well and good having a great pitch ready, but nothing is more effective than sending people away with one of your fantastic business cards in their hand. This is a great method of making sure that people are reminded of you after the event has finished, and that they have your details if they’re interested in what you’re offering them.

Elite Sign Solutions offer absolutely everything you could possibly need for a great exhibition stand, as well as the best signs Manchester has to offer!

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