Mistakes to Avoid When Designing Business Signs

  • By thomas swales
  • 01 Nov, 2016

Design is undoubtedly one of, if not the most important element of effective business signs , which in itself are one of the most important elements of brand identity and can actively contribute to a business’s success or failure. Many of the best-known companies worldwide, either in the present day or in the past, have stood out first and foremost for their immediately recognisable business signs, which help potential customers associate that specific symbolism to that specific brand, thereby helping with both brand recognition and brand identity.

As such, it is not hard to see how or why carefully-designed business signs might be important to ensure these objectives are met. Businesses without appealingly designed and eye-catching logos and signage tend to fail to stand out to customers, especially in a high street or shopping arcade setting, where they are surrounded by countless examples of appealing and visually impacting shop signage.

This is why the professionals here at Elite Sign Solutions make a point of letting our customers in on the importance of adequate shop signage and business logos, and of offering help and advice on how best to design them. Many business owners are surprisingly unaware of just how much really strongly designed business signs can positively impact their exposure and sales volumes, and we therefore take it upon ourselves to inform them in this regard.

One of the many ways in which we seek to ensure our customers’ shop signage is as appealing and effective as possible is by making them aware of which mistakes to avoid when designing business signs. A surprising number of business owners are not entirely aware of just how much can go wrong with the process of creating and designing these types of signs, and as a result, they tend to incur in a number of small but extremely significant errors which sometimes have a direct impact on the effectiveness of their shop signage.

It is with a view to prevent and minimise this type of situation that the sign making specialists at Elite Sign Solutions have taken it upon themselves to come up with a list of the most common mistakes to avoid when designing business signs. We sincerely hope the lines below will be helpful in ensuring our customers are aware of these mistakes and know how to avoid them, so that their shop signage can be as effective in bringing in new custom and creating brand awareness as possible.

Font and Colour Scheme

Font and colour scheme are two of the main areas in which many business owners end up incurring in small but significant mistakes when designing their business signs. It is extremely easy to pick a colour scheme or font type which look appealing from up close, in a controlled environment, but which, when the sign is actually put up, may turn out to be difficult to read – which in turn will affect brand recognition and potential business volumes.

As such, business owners should be careful to ensure that their business signs have proper colour contrast, so that the foreground and background do not blur together, and that the lettering is in an appropriate font, which will be easy to decipher both at a glance and from a distance, as well as appropriately spaced so the letters will not run together when viewed from a distance. Neglecting any or all of these factors may reduce the overall effectiveness of the sign, especially after it has been subjected to natural wear and tear.

Unsuitable Materials

The material the sign is actually made of is another consideration business owners should take into account when designing and creating their shop signage. Choosing the right material can help shop owners save significant amounts of money as well as prevent the sign from sticking out amidst its surroundings.

When picking the right material out of which to make a shop sign , a number of considerations are required. First and foremost, business owners should assess the durability of each material; oftentimes, a slightly more expensive material may be significantly sturdier than a more affordable one, resulting in savings for the business in the short and medium run.

Likewise, the material should be suitable and appropriate for the sorts of conditions the sign will be exposed to – a sign meant for a shop or business in a windy area, or by the seaside, will likely necessitate a more resistant material than one meant to be displayed in an indoor shopping arcade, for instance. Similarly, highly impact-resistant materials may be a better choice for areas where the sign is likely to withstand physical abuse on a regular basis, as they are less likely to crack or fall off in case of impact.

Again, taking these aspects into consideration will not only ensure the sign is effectively and suitably built, but it could also allow business owners to save on expenditures in the medium and long run.

Small Details

Finally, when designing their business signs, owners and managers should be careful to ensure no small detail is accidentally overlooked which could conceivably diminish the effectiveness of the sign.

This is perhaps the easiest aspect to overlook when designing and conceiving shop signage, as most of it comes down to things which may not be immediately noticeable to the uninitiated naked eye. A letter being set in reverse or backwards, for instance, may not be immediately evident (especially if it is a letter such as A, where the difference is minimal) but it will make the sign look amateurish.

Similarly, it might be a good idea to get a second opinion on the sign from an uninvolved party; often, a critical eye can spot imperfections or details the creators themselves are not able to see, and which might affect the overall effectiveness of the sign. As such, it might be good practice to test the logo’s overall appeal prior to having it approved and manufactured

Conclusion

The lines above sought to pinpoint some of the most common mistakes to avoid when designing business signs, so as to ensure maximum effectiveness from both a visual and a material standpoint. We sincerely hope the information relayed has been effective, and that our clients, both prospective and existing, will know to take these factors into account when designing and planning their shop signage!


By thomas swales 11 Dec, 2017

Here at Elite Sign Solutions we know the desirable characteristics that make our signage range so high quality however very few people are aware of how expansive the industry actually is. Take Flexface signs for example - they are incredibly durable and perfect when an industry standard banner is required. Here is everything you need to know…

What are they?

When you see a giant sign that is placed on the exterior of a building it is known as a Flexface sign. This type of signage is perfect for those looking to advertise their services on a mass basis as it offers clear advertisement and offers the opportunity to animate or illuminate the information. Usually companies will opt for a flex face sign to put their business name on as it is often referred to as an industrial standard shop sign.

Why were they developed?

A flex face sign offers a range of different benefits however they were developed with efficiency in mind. For example, this type of signage offers the abilities to create very large signs without sacrificing quality. In addition to this, the signs incredibly durable and efficient, which is required when they will spend many years outdoors.

Illumination

Sometimes a flex face sign can be fitted with LED illumination in order to add that little extra splash of detail. The lighting that is used is thought out in terms of efficiency in order to create a cost effective sign that does not waste energy as a by-product.

The Flexface sign is something that we take very seriously here at Elite Sign Solutions. After all, they tend to be required by very successful and high class clients and we want to do an excellent job! In order to find out more information about our range of products, get in contact with the best signs in Manchester today!

By thomas swales 27 Nov, 2017

A sign is a form of free advertising that cannot be taken for granted which means that it is very important to ensure that the right steps are taken in order to create an eye catching and effective one. In order to ensure that our readers know exactly how to plan out their signage we have decided to go over a few of the unspoken rules…

Visibility

More often than not a sign is blown up into order to fit a large surface area and if you opt for images with a low resolution that go blurry when stretched it could make your sign more of an eye sore instead of eye catching. In order to ensure that the visibility is high quality you should add HD images during the design process and opt for aspects that will not be too overwhelming.

Overcrowding

Similar to the principle of the images, placing too much onto a sign can make it distracting. After all, a sign is only supposed to serve as a brief introduction to a service so that people passing by get an idea of the company.  A complete summary of everything that is on offer is not necessary and if you add too much information it can overcrowd the layout, turning people away.

Fonts

Once the right amount of information has been added it is important to choose the most suitable font so that it gets the message across whilst also representing your company. Due to this, you will want to avoid fancy fonts that cannot be easily interpreted as they will do no good at intriguing potential customers. The general rule is to choose two fonts that complement each other and your business well. For example, if you are holding a christmas fair it may be best to choose a more childlike font but if you are selling cars you will want to opt for a more professional font instead.

Here at Elite Sign Solutions we love helping our clients create high quality signage that is certain to drum up interest. After all, the last thing you want to do is invest money into a product only to find out that it doesn’t implement any of the correct features or traits. By following the methods above however you can be sure that your signage will be the best on the market. Plus, the Elite Sign’s team are always on hand to help! To find out more information, get in contact with the best signs in Manchester today!

By thomas swales 17 Nov, 2017

Holding a stall at an exhibition is a competition to get noticed first. After all, you are at war with other companies that will more often than not sell quite similar products. Luckily, there are several ways to ensure that you are noticed first, including making an investment in high quality signage. In fact one of our best selling products here at Elite Sign Solutions is our roller banners! In order to ensure that they stand out at your next exhibition, why not try these top tips…

Engaging

A sign that does not make people want to find out more information is a sign that lacks engagement. After all, we have all walked past an advertisement that just did not resonate with us and this is something that you have to take into consideration when crafting a roller banner. Try to adhere to a large population rather than singling out a single group of people.

Information

Roller banners serve to intrigue so if you put too much information on there you are only going overwhelm people and drive them away. Similarly putting too little information on the banner can also leave people feeling unengaged and bored and you’ll just watch them walk right past. To get it right try to put just enough information on the banners so that people can contact you and have a rough idea about the services you provide.

Here at Elite Sign Solutions we want to help our customers and clients understand the importance of signage and the vital role that it plays within marketing. After all, low quality signage is only going to impact your sales and conversions. To find out more information about signs in Manchester or to enquire about our range of high quality roller banners, get in contact with a member of the team today!

By thomas swales 16 Nov, 2017

The technology of the modern world is something that many people will never be able to get used to. After all there is a whole generation that grew up without electricity and another that didn’t have a mobile phone until their mid-thirties. With technology in mind you can actually implement a very unique sign known as an LED to boost your business. Here are a couple of benefits they can have…

Catch the public’s attention

By having an LED sign in place you can help your business really stand out. In fact most business have some kind of competitor within their area which only places emphasis on the importance of making sure that you are getting the publics attention. This is even more important if you are located in a rather dark or poorly lit area as a lack of noticeable signage may cause potential customers to drive right past where as an LED sign is a form of 24 hour advertising.

A form of advertising/marketing

Talking about advertising, an LED sign is a very beneficial way to market your business. In fact an LED sign can help communicate something much more clearly to customers and create an impact both indoors and outdoors, especially if you have a special offer that you would like to raise awareness about. After all, many people are drawn to deals! In addition to this, an LED sign can also improve your marketing credibility.

Being able to stand out amongst the crowd and establish yourself as an organisation to be trusted is a very important part of business and sometimes you may just need technology to provide that little helping hand. For more information about our range of LED signs, speak to a member of the team today and ask for the best signs in Manchester !

By thomas swales 06 Nov, 2017

Here at Elite Sign Solutions, we are known for our outstanding and high-quality signage services, however not enough people know that we actually specialise in number plates too! In fact, there is no better way to express your personality than having your own custom-made number plate created and with Elite you’re certain to be taken care of! But first, it is important to ensure that you know the laws behind purchasing number plates…

The Requirements

The Law in the UK states that every single vehicle must have a valid number plate so that it can be identified. These plates should be placed on the front and back of cars and on the back of motorbikes. All number plates in the UK must be registered and approved by the DVLA, something we provide here at Elite Sign Solutions. In addition to this, it must confirm to the road vehicles regulations of 2001 which states that the plate must be a rectangular with the front background white in colour and the rear background yellow in colour.

Types

There have been several styles of plates throughout the years and it is important to know about them so that you get the right one. For example, the dateless style that was used between 1903 and 1963 saw plates have a set of numbers, a space and then a set of letters and numbers whereas the suffix style that was popular between 1963 and 1983 and saw three letters at the start, then a space with three more numbers and a letter.

Following this was the prefix style which was issued between 1983 and 2001 which has a year identifier followed by a space and three letters. The current style has been used since 2001 and has two letters to identify the year, followed by a space and three more letters.

Now you know all of the legalities behind number plates it’s time to get in contact with the best signs in Manchester and begin your very own process! With our range of designs, colour and fonts you’ll be spoilt for choice plus we also offer a replacement service if your plates become damaged! For more information, speak to a member of the team today!

By thomas swales 26 Oct, 2017

Deciding to set up your own business is one of the riskiest ventures that many people will step into. After all, it requires a lot of money, planning and dedication in order to ensure that the results you desire are gained. One of the most important aspects of being a business owner is ensuring that you have a sign that is up to scratch. After all it is the one of the main things that potential customers will see and judge your business on. Here is why business signs are so vital…

Their Function

Signs are technically a kind of advertising that is on show 24 hours a day and 7 days a week. When the business owner or event holder has gone home for the day the sign is still out their attracting attention, gathering business and doing its job. In order to ensure that it does this job effectively of course it is important to put a great deal of thought into their creation.

The Types

There are many different types of signs that are available on the market with a suitability for certain businesses. For example, there are signs that are made using very specific materials that make them perfect for external use where as others are designed to be placed indoors. In addition to this there are also signs that are made to be hung and signs that come in a range of different sizes that allow for companies to be unique.

Impact

When you are starting a business, you have to consider how you want your company to be presented to the general public and ask yourself how to want others to view it. Luckily a sign is able to make that impact fairly easily, as long as they are correctly designed. After all, when the wrong methods are implemented they can make a bad impact which is why high-quality signage is so important.

Here at Elite Sign Solutions we know everything there is to know about signage and the way it can impact your business. In fact, signs can have a positive effect or a negative effect depending on whether you address the venture correctly. To find out more information or to speak to an expert today, get in contact with the best signs in Manchester !

By thomas swales 18 Oct, 2017

world and regardless of language it is pretty easy to understand their purpose. From directional signs to advertisements, the uses of them are endless. In fact, the team here at Elite Sign Solutions believe in the power of signs so much that we want to dedicate this blog to perhaps one of the most important types; health and safety signs. Here is the lowdown on everything you need to know…

Why are they important?

When it comes to health and safety, signs are one of the easiest ways to spread around information and they hold a significant importance. For example, without signs we wouldn’t know the way to emergency exits in life or death stations nor would we be able to operate equipment like fire extinguishers or alarms.

The Legalities

There are several legal regulations that people have to abide by in order to ensure that their health and safety regulations are lawful. For example, the signs must abide to a certain colour system that tell people what kind of sign it is and they must also contain a symbol or pictogram that helps to define its meaning so those who do not understand the language can understand what to do.

Sign Types

The colours of signs help people understand what they mean. For example; red signs tell people that something is dangerous and that people should stay away or evacuate the premises; yellow signs suggest that people should be careful in the area and wary of their surroundings; blue signs do not suggest danger however they give information that is mandatory and green signs are usually given to emergency stations that tell people how to leave in a dangerous situation however they do not indicate that a certain thing is dangerous.

As the best signs in Manchester we want to ensure that our customers are able to get the most out of their purchases, regardless of the aim. When it comes to health and safety signage however there are a few legal rules that must be abided by which is why we wrote this blog to help you understand everything there is to know! For more information, speak to a member of the team today!

By thomas swales 09 Oct, 2017

A business card is one of the most important tools that you can implement into your marketing. After all, it is a tiny piece of card that allows you to advertise yourself and your services in a subtle yet memorable way. Unfortunately, too many people are carrying out common mistakes all too often which can lead to their time and effort being wasted. Fret not however because the experts here at Elite Sign Solutions have got your back! Here are a few of the most common errors when it comes to business cards…

1.     Having an overused design

There are hundreds of thousands of business cards that exist in the world thanks to the range of different online companies that manufacture and provide them. Unfortunately, these companies also come with a downside as they offer free templates to base your design on and this usually results in a range of similar looking cards. The best thing you can do is avoid overused designs and print something as unique as possible.

2.     Printing in poor quality

A business card represents you as a person and a company which means that you should put as much effort into the quality as possible. After all, a card that is fuzzy and printed on low quality material is only going to drive away potential business.

3.     Being too subtle

Often people are afraid of providing too much detail when it comes to their business card however there is actually the possibility of being too subtle that your card doesn’t give even the slightest idea of what you offer. To avoid this, make sure that your services and job role are clear as well as any contact details.

4.     Cluttering with lots of information

On the other hand, you will find that far too often business cards are cluttered with information that is just not necessary. Not only does this make them an eyesore, it puts people off finding out more about your company. Your business card should be clear and concise.

Here at Elite Sign Solutions, we may offer the best signs in Manchester however we are pretty experienced in our business card services too! If you have any questions about what you should and shouldn’t do when it comes to your very own, contact a member of the team today and we’d be happy to assist you!

By thomas swales 03 Oct, 2017

It may shock you to discover that there are a lot of people that have opinions about signs and this leads to some unfortunate myths being created. If you are experienced in the industry then this likely won’t be an issue of yours however those who are seeking the expertise of signs may find themselves amongst contradicting articles about what should and shouldn’t be done. Luckily, the team here at Elite Sign Solutions are going to bust a few of these myths…

Myth: Give the customers as much information as possible.

The biggest mistake that people can make is thinking that they should provide every single piece of detail that a potential customer could need to know on a sign when it is more about intriguing them to find out more information directly. Whilst you may be told to provide lots of information, short and sweet is the best way forwards as overcrowding will drive people’s attention away.

Myth: Signs don’t have to be professional looking.

If your sign doesn’t scream professionalism then what is the point? After all nobody is going to purchase something when the business that is offering the item is not well managed and trustworthy. Your signage should always be professional because it represents your company on a wide scale.

Myth: A sign is the only marketing required.

Whilst the influence of signage shows a lot of results, it would be counterproductive to think that they are the only piece of marketing you should invest in. When we live a world that is dominated by social media and other types of strategies is it wise to take advantage of them on top of your signage marketing.

If you still find yourself confused after reading our top three busted myths then you might need to get in contact with the professionals directly. Here at elite Sign Solutions, we are always on hand in order to help our customers with any questions they may have. That’s why we offer the best signs in Manchester ! For more information, contact a member of the team today!

By thomas swales 13 Sep, 2017

In order to expand your business there must be a focus on visibility. After all, people being aware of your services is essential in achieving success because without customers your company will not be able to grow. Word of mouth is one way to do this however there is another much simpler and reliable way – signs! A perfect sign is able to intrigue passing members of the public to visit your store or inquire about what service you offer however not many people are convinced of their sale improving characteristics. In this blog, we’re going to tell you all you need to know…

Brands

When you see the giant letter M in yellow with a red background your mind automatically jumps to McDonalds and this is known as branding. A sign that is able to enhance your business through colours, font and imagery is one that is forming your business brand. Once your business is recognised through one particular characteristic you have cracked the art of sign branding and will see your sales soar.

Promo

Holding promotions and discounts is a great idea however getting the word out to enough people to make it worthwhile is always a difficult step. Luckily, signs can be used in order to drive in business and thus, form a profit from sales.

Attention

When you are designing a sign, the one thing that you should focus on is what kind of attention it will receive. A sign should be eye catching and memorable enough that it makes consumers want to visit your store. If your design is too distracting, boring or bare then potential customers will pass by without taking notice of it. A sign that catches attention is a sign that will improve your sales.

Adverts

One of the great things about signs is their ability to be placed outside which offers you the opportunity to adhere to a completely new pool of potential customers. After all, not everybody uses social media. By placing signs outside you are able to combine promotions with advertising and increase your sales.

Here at Elite Signs Solutions we work hard in order to ensure that your signs are of the highest quality possible and we think that our range of products are certain to help you improve your sales! For more information, get in contact with the best signs Manchester has to offer today!



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