How Your Business Can Benefit From Posters

  • By thomas swales
  • 14 Aug, 2017

The real trick to turning your business into a success lies within an effective marketing and advertising campaign. Your mind might immediately turn to thoughts of television ads, social media campaigns or another expensive form of getting your voice heard, but you need to understand that these avenues might not be the right path for you.

It all depends on what your business does, the size of your target audience and the marketing budget you have available. For example, there’s no point putting out a nationwide radio advert to tell people about your business, when you run a dental practise that only local people are going to be interested in.  

Especially for smaller businesses, the power of effective signage cannot be underestimated, as this can become your primary form of advertising. Posters are also an absolutely vital way of shouting about your business, but they’re a form of marketing that many business owners often miss. We’re going to run you through why posters can be so important to your business.

-         Branding

One of the main purposes of an effective poster is to reinforce your brand image and get people engaged with what your business has to offer. By incorporating your own logo into a top quality, eye-catching poster, potential customers will associate your brand with these high standards. Posters are best displayed on your window or even somewhere inside the building and, no matter what kind of information you want to convey, it’s important that it strengthens your brand image.

 

-         Information

Let’s face it, posters are all about providing your customers with relevant information that will get them interested in what you have to offer. This could be info on promotional offers you are currently running, your best-selling items or even just an image of one of your products. Posters can be utilised to provide the extra information that you couldn’t use on your main sign, which will ultimately make customers more likely to come through the door.

 

-         Personality

When you install a sign for your business, your primary concern is to show off your brand and logo. Well, a poster should be used to showcase the personality of that brand, which is why Elite Sign Solutions offer such a range of sizes and designs. Whether it’s through the typography, tone of voice or the images used, a poster can be key in giving your business a bit of extra character.

If you’re interested in using the best posters or signs in Manchester , then contact the team at Elite Sign Solutions today!

By thomas swales 18 Oct, 2017

world and regardless of language it is pretty easy to understand their purpose. From directional signs to advertisements, the uses of them are endless. In fact, the team here at Elite Sign Solutions believe in the power of signs so much that we want to dedicate this blog to perhaps one of the most important types; health and safety signs. Here is the lowdown on everything you need to know…

Why are they important?

When it comes to health and safety, signs are one of the easiest ways to spread around information and they hold a significant importance. For example, without signs we wouldn’t know the way to emergency exits in life or death stations nor would we be able to operate equipment like fire extinguishers or alarms.

The Legalities

There are several legal regulations that people have to abide by in order to ensure that their health and safety regulations are lawful. For example, the signs must abide to a certain colour system that tell people what kind of sign it is and they must also contain a symbol or pictogram that helps to define its meaning so those who do not understand the language can understand what to do.

Sign Types

The colours of signs help people understand what they mean. For example; red signs tell people that something is dangerous and that people should stay away or evacuate the premises; yellow signs suggest that people should be careful in the area and wary of their surroundings; blue signs do not suggest danger however they give information that is mandatory and green signs are usually given to emergency stations that tell people how to leave in a dangerous situation however they do not indicate that a certain thing is dangerous.

As the best signs in Manchester we want to ensure that our customers are able to get the most out of their purchases, regardless of the aim. When it comes to health and safety signage however there are a few legal rules that must be abided by which is why we wrote this blog to help you understand everything there is to know! For more information, speak to a member of the team today!

By thomas swales 09 Oct, 2017

A business card is one of the most important tools that you can implement into your marketing. After all, it is a tiny piece of card that allows you to advertise yourself and your services in a subtle yet memorable way. Unfortunately, too many people are carrying out common mistakes all too often which can lead to their time and effort being wasted. Fret not however because the experts here at Elite Sign Solutions have got your back! Here are a few of the most common errors when it comes to business cards…

1.     Having an overused design

There are hundreds of thousands of business cards that exist in the world thanks to the range of different online companies that manufacture and provide them. Unfortunately, these companies also come with a downside as they offer free templates to base your design on and this usually results in a range of similar looking cards. The best thing you can do is avoid overused designs and print something as unique as possible.

2.     Printing in poor quality

A business card represents you as a person and a company which means that you should put as much effort into the quality as possible. After all, a card that is fuzzy and printed on low quality material is only going to drive away potential business.

3.     Being too subtle

Often people are afraid of providing too much detail when it comes to their business card however there is actually the possibility of being too subtle that your card doesn’t give even the slightest idea of what you offer. To avoid this, make sure that your services and job role are clear as well as any contact details.

4.     Cluttering with lots of information

On the other hand, you will find that far too often business cards are cluttered with information that is just not necessary. Not only does this make them an eyesore, it puts people off finding out more about your company. Your business card should be clear and concise.

Here at Elite Sign Solutions, we may offer the best signs in Manchester however we are pretty experienced in our business card services too! If you have any questions about what you should and shouldn’t do when it comes to your very own, contact a member of the team today and we’d be happy to assist you!

By thomas swales 03 Oct, 2017

It may shock you to discover that there are a lot of people that have opinions about signs and this leads to some unfortunate myths being created. If you are experienced in the industry then this likely won’t be an issue of yours however those who are seeking the expertise of signs may find themselves amongst contradicting articles about what should and shouldn’t be done. Luckily, the team here at Elite Sign Solutions are going to bust a few of these myths…

Myth: Give the customers as much information as possible.

The biggest mistake that people can make is thinking that they should provide every single piece of detail that a potential customer could need to know on a sign when it is more about intriguing them to find out more information directly. Whilst you may be told to provide lots of information, short and sweet is the best way forwards as overcrowding will drive people’s attention away.

Myth: Signs don’t have to be professional looking.

If your sign doesn’t scream professionalism then what is the point? After all nobody is going to purchase something when the business that is offering the item is not well managed and trustworthy. Your signage should always be professional because it represents your company on a wide scale.

Myth: A sign is the only marketing required.

Whilst the influence of signage shows a lot of results, it would be counterproductive to think that they are the only piece of marketing you should invest in. When we live a world that is dominated by social media and other types of strategies is it wise to take advantage of them on top of your signage marketing.

If you still find yourself confused after reading our top three busted myths then you might need to get in contact with the professionals directly. Here at elite Sign Solutions, we are always on hand in order to help our customers with any questions they may have. That’s why we offer the best signs in Manchester ! For more information, contact a member of the team today!

By thomas swales 13 Sep, 2017

In order to expand your business there must be a focus on visibility. After all, people being aware of your services is essential in achieving success because without customers your company will not be able to grow. Word of mouth is one way to do this however there is another much simpler and reliable way – signs! A perfect sign is able to intrigue passing members of the public to visit your store or inquire about what service you offer however not many people are convinced of their sale improving characteristics. In this blog, we’re going to tell you all you need to know…

Brands

When you see the giant letter M in yellow with a red background your mind automatically jumps to McDonalds and this is known as branding. A sign that is able to enhance your business through colours, font and imagery is one that is forming your business brand. Once your business is recognised through one particular characteristic you have cracked the art of sign branding and will see your sales soar.

Promo

Holding promotions and discounts is a great idea however getting the word out to enough people to make it worthwhile is always a difficult step. Luckily, signs can be used in order to drive in business and thus, form a profit from sales.

Attention

When you are designing a sign, the one thing that you should focus on is what kind of attention it will receive. A sign should be eye catching and memorable enough that it makes consumers want to visit your store. If your design is too distracting, boring or bare then potential customers will pass by without taking notice of it. A sign that catches attention is a sign that will improve your sales.

Adverts

One of the great things about signs is their ability to be placed outside which offers you the opportunity to adhere to a completely new pool of potential customers. After all, not everybody uses social media. By placing signs outside you are able to combine promotions with advertising and increase your sales.

Here at Elite Signs Solutions we work hard in order to ensure that your signs are of the highest quality possible and we think that our range of products are certain to help you improve your sales! For more information, get in contact with the best signs Manchester has to offer today!



By thomas swales 01 Sep, 2017

As a business owner it is important that you have a professional looking method of sharing your details with potential clients, customers or industry partners when you are out and about. After all, nothing looks worse than fumbling around through your wallet/bag and writing your contact number down on a piece of scrap paper. This is where business cards come in! Here at Elite Sign Solutions we offer a range of different services and in this blog we’ve decided to go over the importance of having your own business cards…

1.     Impersonal

When we network we do so with the intention of sharing what we do or the products we are selling. If we simply jot down our phone number on a serviette, it will very likely end up in the trash at the end of the day because you do not form a personal connection with the person you have given your details to. Business cards on the other hand are professional and make a personal feel special.

2.     They help you market yourself and your business

Giving out a business card is a form of marketing and by sharing it you are spreading the word about your business. Even if it does not reach the intended person, a business card left on a coffee table could reach your next big client by fate, something a scrap piece of paper cannot do!

3.     It creates a first impression

When you hand over a business card that is well designed and easy to read, you give off an air of professionalism and this is the first impression you want to achieve. Nobody wants to call the unorganised business man in a suit who gave you his contact details on a scrap of newspaper, which is why forming a good first impression is easy with business cards.

If you want to present yourself and your business in a professional way, it is vital that you get your hands on your own personalised business cards. Thankfully the team here at Elite Sign Solutions provide such a service! Whilst we are known for the best signs in Manchester , we also make some amazing business cards too. For more information, contact the team today!

By thomas swales 25 Aug, 2017

The Elite Sign Solutions team call them Roller Banners however these neat little advertising tools  actually have a whole range of different names including banner stands, roll up banners and pop up stands. Regardless of what you prefer to call them, including one within your business is guaranteed to attract some kind of interest. In this blog, we’re going to tell you a few benefits of roller banners…

What are they?

Perfect for an exhibition or stall, a roller banner is a type of advertising that allows you to stand out amongst the crowd. Simply pull it out of its handy storage bag, slide the banner out and secure it in place to create a tall and handy advertisement that will attract interest from everyone around in seconds.

Tough

Many roller banners are printed onto a high quality piece of vinyl which means that they are very tough and able to withstand a whole range of different environments. From the windy outdoors to the busy crowds of an indoor event, you can be sure a roller banner is designed to last.

Easy to Store

Since a roller banner is rolled out in order to create the finished product, it is only right to assume it will be packed away after use. Generally, they differ in size depending on the company you enquire with however the average size is easy to store and transport from location to location, making them perfect for exhibitions.

Convenient

Since a roller banner can be put up in less than a minute and easily transported, it makes the product a very convenient form of advertising. After all, very few people are going to choose the product that will cost them valuable set up time and make the day more difficult.

The world of advertising has come a long way and thankfully we no longer have to rely on newspaper sections. Now we have a whole range of banners and signs that are sure to help improve your company presence within your industry, including roller banners! For more information about our roller banners, speak to a member of the Elite Signs Solutions team today and get your hands on some of the best signs in Manchester !

By thomas swales 18 Aug, 2017

Regardless of what kind of industry you work in, if you want your business to be a success then you’re going to need a stand-out marketing strategy. Whether this is through getting your brand on television, targeting specific people through social media or implementing an effective SEO campaign- the most important thing for you as a business owner is to raise awareness of your brand.

Although it’s hard to ignore the fact that we’re currently living in the age of digital, any excellent marketing strategy will implement some kind of top quality signage. This could be a large advertising hoarding to go by a busy road or a large flex-face sign to go outside the entrance to your building; whatever your business needs to get people creating conversions.

An effective sign can play a big role in any marketing campaign, and we’re going to run you through how it can actually help to hold the strategy together.

Recognisable Logo

In 2017, the power of social media cannot be underestimated. Businesses have suddenly been presented with an absolutely incredible chance to connect with customers 24 hours a day, meaning that you can use the likes of Facebook and Twitter to advertise your services. Well, any social media business page is bound to include your logo and a brief summary of what you’re offering, and so people will be able marry this up with the sign you’ve implemented elsewhere.

This means that people who have seen your business on Facebook will then recognise the logo on your signage, which will ultimately make it stick in the minds of potential customers.

Reliable Brand

Because your logo and business name will be appearing across a multitude of different platforms- such as social media, websites and signage- then this will help you build trust in your brand. A social media page is never going to be enough to create conversions by itself, but if people are seeing the same brand displayed on signage, then this shows that you’re a large, reputable business that customers can depend on.

Your sign could be intended to advertise your business or to splash your own personality onto your office space- either way, a sign is the perfect way of reinforcing those other marketing platforms and strengthening your brand.

If you’re looking to boost your marketing campaign with the best signs in Manchester , then get in touch with our team today!

By thomas swales 14 Aug, 2017

The real trick to turning your business into a success lies within an effective marketing and advertising campaign. Your mind might immediately turn to thoughts of television ads, social media campaigns or another expensive form of getting your voice heard, but you need to understand that these avenues might not be the right path for you.

It all depends on what your business does, the size of your target audience and the marketing budget you have available. For example, there’s no point putting out a nationwide radio advert to tell people about your business, when you run a dental practise that only local people are going to be interested in.  

Especially for smaller businesses, the power of effective signage cannot be underestimated, as this can become your primary form of advertising. Posters are also an absolutely vital way of shouting about your business, but they’re a form of marketing that many business owners often miss. We’re going to run you through why posters can be so important to your business.

-         Branding

One of the main purposes of an effective poster is to reinforce your brand image and get people engaged with what your business has to offer. By incorporating your own logo into a top quality, eye-catching poster, potential customers will associate your brand with these high standards. Posters are best displayed on your window or even somewhere inside the building and, no matter what kind of information you want to convey, it’s important that it strengthens your brand image.

 

-         Information

Let’s face it, posters are all about providing your customers with relevant information that will get them interested in what you have to offer. This could be info on promotional offers you are currently running, your best-selling items or even just an image of one of your products. Posters can be utilised to provide the extra information that you couldn’t use on your main sign, which will ultimately make customers more likely to come through the door.

 

-         Personality

When you install a sign for your business, your primary concern is to show off your brand and logo. Well, a poster should be used to showcase the personality of that brand, which is why Elite Sign Solutions offer such a range of sizes and designs. Whether it’s through the typography, tone of voice or the images used, a poster can be key in giving your business a bit of extra character.

If you’re interested in using the best posters or signs in Manchester , then contact the team at Elite Sign Solutions today!

By thomas swales 31 Jul, 2017

When you’re trying to find a company to provide you with the best sign for your business, you’re naturally going to look for examples of eye-catching designs and fonts. As the owner of a business, you’re obviously going to want your sign to not only catch the attention of potential customers, but to also reinforce your brand image.

These things can only truly be achieved through high quality designs and finishes, which is why the team here at Elite Sign Solutions are so proud of our consistently high standards.

However, it’s not all about the design and overall quality of your sign- as these things will count for precious little if your sign hasn’t been installed in the right place. A sign is the best way for you to shout about your business, so you need to make absolutely sure that it’s not only being seen by as many people as possible- but that it’s spotted by the right people. Here’s our quick guide on how to do just that:

On The Street

If you’re a high street store, bar or restaurant that’s struggling to stand out from its competitors, then you need to do much more than just install a sign above your front door. Every other business on the high street is busy trying outdo each other with eye-catching typography and logos on the front of their shop and, whilst you should also do this, it’s imperative that you’re going the extra mile to get people through the door.

By placing signs out on the street, you’ll be getting noticed by a significantly larger number of people. This is because such signs are normally at eye-level and, as they’re placed in the middle of the pavement, they’re near-impossible to miss. But you don’t have to stop with signs just outside your business- you could even go as far as to post a sign in a busier nearby area, with directions on how to reach you!

Inside Your Building

Signs don’t have to be all about getting people through your front door, as they can also be used to appeal to people that are already there. Whether you want a window graphic, a canvas print or an LED sign, our selection of products can work wonders towards bringing a unique sense of professionalism to your business.

With your logo displayed beautifully behind your reception area, for example, ensures that customers realise how reliable your business is- and also reinforces your brand image!

By The Road

While most signs are better implemented either inside or just outside of your business, sometimes you shouldn’t be afraid to dream a little bigger. Our range of incredible advertising hoardings provide you with an opportunity to appeal to customers on a much larger scale, as the sheer size of them means that they simply can’t be missed.

These signs need to be implemented in busy areas with a lot of traffic. If installed high up beside a main road, you’ll be getting noticed by an unbelievable amount of potential customers. If placed in an area known for bad morning traffic, this means you can even add a little extra information for people to digest while they wait for the car in front to move forward.

Whether you’re planning on placing your new sign on the street, by a busy road or inside your own building, you need to contact the Elite Sign Solutions team today for the best signs in Manchester ! Pick up the phone today and we’ll be happy to discuss your requirements!

By thomas swales 31 Jul, 2017

When it comes to choosing a sign that will increase awareness of your brand, then nothing is quite so eye-catching as a well-designed advertising hoarding. These colossal signs are absolutely impossible to miss, and provide you with a real opportunity to shout about what it is you have to offer.

However, it’s no longer good enough to just put up any old hoarding and hope that it’s seen by the right people- because the true potential of such a sign lies in the design. Not only do you need to make sure that your hoarding is placed in the most effective place possible, you must also ensure that it contains all of the right design elements in order to achieve maximum effect.

So what does your brand new advertising hoarding need to include? We’re going to run you through the basics:

1)     Imagery

Everyone knows the phrase that “a picture is worth a thousand words”, and this is never more true than with advertising hoardings. With most large signs placed by busy roads, this means you might only have a split second to get your message across to those passing by. While drivers may be willing to read any text included, the only way you’re going to grab their attention is by using a great image that’s hard to ignore.

 

Take KFC for example, they don’t use advertising hoardings to display a detailed description of their chicken, as instead they use an appealing image to tell us all we need to know. This is exactly what your business needs to do.

 

2)     Text

Not meaning to contradict ourselves here, but your hoarding sign needs to include some text. This needs to be kept to an absolute minimum, because people just won’t have time to stop and read great long paragraphs. Our advice would be to pick your words carefully and display only the most crucial pieces of information- such as the price or name of the product.

 

In short, your text should be the perfect accompaniment to the image you have chosen, so that people know exactly what it is they’re looking at and, more importantly, how to get it.

 

3)     Logo

This may sound incredibly obvious, but some business owners can become so obsessed with finding the right image and text, that they forget that the whole purpose of the sign is to promote their brand. The logo needs to be clearly displayed, so that people start to become familiar with your brand and think of you in future.

 

A great image will get the attention your sign deserves; the text will then promote the image; the logo will make it clear where people can get the advertised products or services. One won’t work without the others- so this is an absolutely crucial recipe for an effective hoarding.

Elite Sign Solutions offer the best advertising hoardings signs in Manchester , so get in touch today if you’re interested in boosting awareness of your business.

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